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User experience
and interface design
in Berkeley

avatar Toimi
UX/UI and product design for Berkeley businesses. User-centered interfaces that meet the Bay Area's highest standards and convert educated audiences.
Berkeley UX/UI Design
User Research
Product Design

UX/UI Design Services in Berkeley: the challenges we solve

Website not converting the way it should?
Let’s make it work.

UX reviewed, UI redesigned, interfaces refreshed — all to make things easier for users and better for business.

Need to test an idea fast, without going all in?

Expect a streamlined, functional UX/UI in no time.

Visitors getting lost and dropping off?

Time to adjust user navigation logic.

Afraid a redesign could do more harm than good?

The update will be careful — what works stays untouched.

No one to take care of UX/UI design?

From UX research to clean UI mockups — we’ve got it covered.

UX/UI Design Services in Berkeley: who we work with

Startups
Creating MVPs to quickly test ideas, explore solutions, and gather early feedback.
  • Prototype in 2–4 weeks
  • UX-first approach
  • Flexible with edits
Kick off your MVP
Small businesses
Updating outdated UI, aligning it with new tasks, and sharpening the visual language.
  • UX/UI design for websites
  • Improving UX quality
  • Ongoing product support
Give your site a new look
Corporations
Designing complex interfaces while preserving structure and brand.
  • UX research and analytics
  • Corporate system design
  • In-house and dev team support
Plan your project

Bulk actions for people who manage many records at once

Some products are used one item at a time. Others are used by someone who has to archive two hundred tickets, reassign a batch of leads or change the price of an entire product category before lunch. For that person, bulk actions are the product. If they are missing or awkward, the user falls back on repetitive clicking, or on asking a developer to run a script.

Selection comes first. A checkbox on each row is the familiar pattern, with a master checkbox in the header. The master checkbox raises an immediate question. Does it select the rows visible on this page, or every row that matches the current filter? Both are valid. The interface must say which one happened, and offer the other as a follow-up link.

Range selection saves a lot of effort. Holding Shift to select everything between two clicked rows is a habit people bring from file managers and email. Supporting it costs little. Keeping the selection while the user scrolls or changes pages costs more, but it prevents a painful surprise.

Once rows are selected, the available actions should appear close to the selection. A toolbar that replaces the table header while items are chosen works well. It shows the count, the actions and a way to clear the selection. Actions that do not apply to every selected item should be disabled with a reason, not hidden.

Mixed states need thought. Suppose five selected records have different owners and the user opens the owner field. Showing one of the five names would be misleading. The field should read as mixed, and changing it should apply one value to all five. The same logic holds for tags, statuses and dates.

Then there is risk. Deleting one record by mistake is irritating. Deleting three thousand is a support incident. Bulk operations that destroy or overwrite data should state the exact count before they run and ask for confirmation in plain words. For the largest ones, typing the number or a short word is a reasonable extra step.

Undo is better than confirmation where the system allows it. A short window after the action, with a clear undo button, lets people move fast without fear. Soft deletion on the back end makes this possible. This is a decision for engineering, so it should be raised during design rather than discovered afterwards.

Large batches take time. The interface should report progress, handle partial failure and list exactly which items did not change and why. A single message that says something went wrong leaves the user unable to fix anything.

Permissions add a final layer. A user may be allowed to edit some of the selected records and not others. The product should apply the change where it can and report the rest, instead of rejecting the whole batch.

Testing bulk flows needs realistic volume. A prototype with eight rows hides every problem worth finding. Load the test environment with thousands of items and watch someone try to clean them up.

A dark theme, and the colour decisions behind it

Users now expect a dark option in many products, and operating systems let them request it by default. Adding one looks simple on a roadmap. Invert the background, lighten the text, ship it. In practice a dark theme is a second colour system, and it exposes every shortcut taken in the first one.

Pure black is rarely the right background. Very dark grey is easier on the eyes, reduces the harsh glow of white text and leaves room to show depth. On a light theme, depth comes from shadows. On a dark one, shadows barely register, so raised surfaces such as cards and menus are shown as slightly lighter tones instead.

Text needs its own care. Bright white on near black can shimmer for some readers, especially in long passages. Softer off-white for body text, with full white reserved for headings, tends to read better. Secondary text still has to pass contrast checks. Grey that looked fine on white often fails badly on charcoal.

Brand colours cause the most trouble. A saturated blue that works on a white page can vibrate against a dark one or lose contrast entirely. Most teams end up with adjusted versions of each accent colour for the dark theme. That is fine. The brand is recognised by hue and usage, and a small shift in lightness does not break it.

Status colours need the same treatment. Red for errors, amber for warnings and green for success all have to stay distinguishable and readable on the darker surfaces. Charts are a common casualty. A data palette tuned for white backgrounds can turn muddy, so charts deserve their own review.

Images and illustrations raise awkward questions. Product screenshots with white backgrounds glare out of a dark page. Logos supplied as dark artwork disappear. Sometimes the answer is a second version of the asset. Sometimes it is a subtle frame or a dimmed treatment. Someone has to decide for each type of image.

The cleanest way to build all this is with design tokens. Instead of hard-coding colours, each element refers to a role: page background, raised surface, primary text, border, accent. The light and dark themes then assign values to the same roles. A new component automatically works in both, provided it uses roles and not raw colour values.

Retrofitting a dark theme onto a product without tokens is slow. Every screen has to be inspected, and hard-coded colours hide in old components and third-party widgets. It is often worth doing the token work first, even if the dark theme ships later.

Finally, respect the preference. Follow the system setting by default, offer a manual override in settings, and remember the choice. Test both themes in every review, or one of them will quietly decay. Screenshots in documentation and marketing pages should show both, so nobody forgets the second one exists.

Why do I need UX/UI design?
So your site feels clear, friendly, and trustworthy from the very first second.
It helps visitors find what they need — and take the actions you want: buy, sign up, read.
And there's more! Great UX boosts conversions, engagement, and loyalty. It keeps working for your business — even when you're offline.

What UX/UI design services we offer

Not a typical request? No problem.

Get in touch

What’s included in UX/UI

UX/UI audit
Interface clarity, structure, and pain points. The audit shows where users drop off, what’s causing it, and how to fix the flow.
UX-review
Behavior maps
UI Design
Clear, intuitive interfaces that help users find what they need, stay focused, and reach their goals without unnecessary steps.
Screen design
Responsive adaptation
UX Architecture
Logical structure and flow built for clarity and efficiency. Includes secure data exchange — SSL, fault tolerance, and attack protection.
User flows
Prototypes
Product design
Website content updated and adapted to match business goals — product cards, UI text, metadata — everything that influences engagement and sales.
Product cards
UX writing

Have a custom request in mind?

Let’s chat

Our UX/UI approach

We focus on what matters: user behavior, thoughtful structure, and data-driven improvements. Design that is measured, then proven to work.

Understanding users

Understanding users

We start with real behavior: run UX reviews, analyze the full funnel, and identify exactly where and when users drop off.

Designing with intent

Designing with intent

We build out logic and structure — from user flows and prototypes to final layouts. Everything gets tested before it ever reaches code.

Showing results

Showing results

Looking good is the easy half. The work is working well. We track the numbers: time to complete key actions, scroll depth, conversion rate. All measurable.

Working transparently

Working transparently

You always know which hypotheses we’re testing, what we’re improving — and why. No design for design’s sake — only what brings real business value.

How the process works

Artyom Dovgopol
We work in sprints, validate hypotheses, and improve the design step by step.
Immersion
avatar avatar
We dive into the product, business goals, and audience. Run interviews, review analytics, and gather hypotheses.
Brief & key actions
Behavioral analysis
Analytics & audit
avatar avatar
We conduct UX audits of websites, PWAs, and mobile apps, analyze user flows, identify drop-off points and conversion barriers.
Click map
Report with recommendations
UX planning
avatar avatar avatar
We map out scenarios, create prototypes, and finalize the interaction structure.
User scenarios
Interactive prototypes
UI design
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We make screens clear, visually consistent, and responsive across devices.
Layout design
Handoff preparation
Testing & improvements
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We run A/B tests, gather feedback, and refine the product iteratively.
A/B hypotheses
Data-driven improvement

UX/UI formats

Support for launching, refreshing, or rethinking an interface — at the right pace
and tailored to your product and business goals.

Quick start
For those who want to quickly improve UX or test a hypothesis.
  • UX audit and recommendations in 1–2 weeks
  • Fast adjustments to screens and logic
  • Behavior-based improvements
Full cycle
End-to-end support — from early research to final design and ongoing involvement.
  • UX research, user scenarios, and prototypes
  • Complete UI design for all screens
  • Ongoing design support and post-launch A/B testing

UX/UI design pricing
in Berkeley

Pricing is tailored to each project — based on its stage, scope, and business objectives.

Single page design
~ $1,500
Product design (UX + content)
~ $1,500
Hourly rate
$30 / hour
Company presentation (1 A4 slide)
~ $130
*Final cost depends on scope, timelines, and technical integrations.
Get your custom estimate
Full control   
Stability

Tools that enhance UX/UI

We use only the tools that help us create intuitive, responsive, and scalable interfaces.

CMS
Wordpress
SAP Shopify
OpenCart
MODX
Front-end
HTML
Javascript
CSS
Storybook
Git
Gulp.js
Vue.js
WebPack
Back-end
Docker
Laravel
PHP
ClickHouse
Swagger
React
API

Solutions for your industry

UX/UI design for ecommerce, fintech, edtech, and more.

  • eCommerce
  • Fintech
  • EdTech
  • Healthcare
  • Corporate websites
  • CRM & B2B interfaces
  • Online booking
  • Delivery services
  • Logistics
  • Mobile apps
  • HR Tech
  • Dating platforms
Show more

Let's discuss your project

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

Why is UX/UI design critical for Berkeley businesses?

Berkeley sits in the Bay Area — users here interact with Apple, Google, and the best digital products daily. UC Berkeley's HCI program produces graduates who notice every design flaw. Poor UX means instant abandonment. For Berkeley's biotech companies, companion app UX directly impacts product perception and clinical adoption.

What does your design process include?

User research, information architecture, wireframing, visual design, prototyping, and usability testing. Berkeley businesses get designs validated with real users before code is written — eliminating expensive mid-development redesigns.

How long does a UX/UI project take?

Focused design sprint for a key flow takes 2-3 weeks. Full product design for web or mobile takes 6-12 weeks. Berkeley biotech startups often run rapid sprints to validate research tool concepts before committing to full development.

What affects UX/UI design costs?

Screen count, research depth, prototyping fidelity, and user flow count. A marketing site costs less than a complex SaaS dashboard with multiple researcher roles. We scope Berkeley projects based on journeys that most impact business outcomes.

Do you research with Berkeley's academic audiences?

Yes. User interviews and usability tests with participants matching your actual Berkeley demographics — UC students, researchers, biotech professionals, or local consumers. Research reveals how different user groups navigate interfaces, insights that homogeneous testing panels miss.

Can you redesign existing products?

Absolutely. UX audit first — identifying friction, drop-offs, and accessibility issues. Redesign addresses validated problems. Berkeley SaaS and research tool companies see measurable metric improvements after research-driven redesigns.

How do you present work?

Interactive Figma prototypes — click through real flows, not static mockups. Design rationale explaining each decision. Structured review sessions with annotation tools for Berkeley teams.

Do you deliver design systems?

Yes. Organized Figma files with component libraries, spacing systems, and interaction specs. Berkeley development teams implement pixel-perfectly without constant designer back-and-forth.

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