Prometheus in the oil market
Fundamental revisiting of the Oil Resource brand
We are writing a new history of the brand.
Previous branding failed to fully represent the company’s current values and development prospects. Our goal was to reinterpret the brand globally and find a new reflection of its meaning through visual forms — the foundation of our branding work.
- Revisit the brand globally;
- Create a solid image describing the mission and values of the brand;
- Reveal internal philosophy through visual language;
- Convey objectives via archetypes and images — a process rooted in developing a strong brand platform.
Brand fire
The company’s striving for innovation and transformation inspired us to introduce the archetype of Prometheus into the brand.
Oil Resource’s fire, like the fire of Prometheus, stands for:
- innovation and progress,
- sustainability and energy,
- striving and results.
Prometheus in the oil market
Fundamental revisiting of the Oil Resource brand
We are writing a new history of the brand.
Previous branding failed to fully represent the company’s current values and development prospects. Our goal was to reinterpret the brand globally and find a new reflection of its meaning through visual forms — the foundation of our branding work.
- Revisit the brand globally;
- Create a solid image describing the mission and values of the brand;
- Reveal internal philosophy through visual language;
- Convey objectives via archetypes and images — a process rooted in developing a strong brand platform.
Brand fire
Company's striving for innovations, cutting-edge technologies, and transformation inspired us to introduce the archetype of Prometheus into the brand. Oil Resource’s fire, like the fire of Prometheus, stands for:
- innovation and progress,
- sustainability and energy,
- striving and results.
Understanding the shapes and searching for visualization
-
Fire
vitality, passion, transformation, renewal
-
Torch
intelligence, technology, “overcoming darkness”
-
Sun
growth, prosperity, renewal, power, new beginnings
-
Straight lines
structure, clarity, discipline
Colors and typography
Fundamental font
Myriad Pro emphasizes fundamental stability and reliability of the company, while reflecting its striving to constant development and commitment to the highest standards.
The Brand's Essence in Objects
Gold inside
Brand's idea is reflected in the most simple things: behind the strict black design of the envelope, standing for hidden opportunities, there is a bright yellow side, reminiscent of the shining sun. Opening this envelope is like finding the gold, hidden in the dark of the depths.
The Brand's Essence in Objects
Clothing
It’s important for employees that workwear resists dirt, which is why black is used. Yellow workwear helps employees stand out in a crowd, improving visibility and drawing attention in challenging work conditions.
Reflective elements ensure visibility at night, reducing incidents in hazardous areas. The logo represents the employee's connection to the company. The yellow hood, like other brand elements, embodies the “gold inside” philosophy, highlighting the value and inner strength of each employee — as part of a unified marketing kit designed for real-world use.
The driving force of the brand
Dodge Ram
Mercedes-Benz G
Mercedes-Benz G
Deliverables
We developed a brand that symbolizes power and stability while fundamentally reflecting the company's philosophy. Each detail and element of design is elaborated to convey the energy that inspired us all the way.
Oil Resource BrandbookProject developed by:
Muse
Prometei
Art director
Artemid
Manager
Anasteisha
Designers
Iren
Anasteisha
Pelagea
Content managers
Helen
Layout designers
Teodor
Ruslanid
Project brief: OilResource rebrand
- Client
- OilResource — petroleum company. This is the branding engagement, not the marketplace build.
- Task
- Replace a visual identity that no longer matched the company’s stated direction. The brief named three deliverables: a brand platform (mission and values expressed visually), a full brand system (logo, colour, type), and physical rollout across stationery, workwear, and fleet and equipment.
- Brand system
- Logo system built on a fire, torch and sun motif; palette Pantone 107 C (yellow), Neutral Black C, 424 C (grey), 663 C (light grey); typeface Myriad Pro.
What the rebrand had to solve
The client’s own framing: the previous identity failed to fully represent the company’s current values and development prospects. That is the brief, named plainly — not “make it look better”, but replace a visual language that no longer matched a specific direction (innovation, energy, transformation), and make that direction legible in every physical touchpoint rather than the logo alone.
What shipped, counted
- Logo and symbol system built around a fire, torch and sun motif, tested through rounded and angular variants before settling on the final mark.
- Colour system: 4 defined colours (Pantone 107 C yellow, Neutral Black C, 424 C grey, 663 C light grey) plus Myriad Pro as the typeface across all applications.
- Stationery line: letterhead, envelopes in 4 colourways (black, white, yellow, grey), notepads in 3 colourways, branded bags and cups.
- Workwear line: helmets, jackets (4 styles), gloves (3 variants), pants, boots — plus a reflective safety layer for low-visibility field conditions and a yellow hood referencing the “gold inside” concept.
- Fleet and equipment livery: company vehicles (Dodge Ram, Mercedes-Benz G-Class), cisterns and fuel tankers, drilling rigs.
- Deliverable: a full brandbook covering the system end to end.
