Centuries-old traditions in the rhythm of innovation
Developing a brand image and visual identity for Kirillitsa, an investment company.
Writing the brand story
Our challenge was to create the branding for a young investment company and express its values through a clear visual system. This included shaping the verbal direction and early positioning — an approach aligned with our naming and narrative development practices.
We needed to:
- Figure out the company’s values and philosophy;
- Establish a strong image reflecting its mission and principles;
- Present internal meanings through visual archetypes;
- Convey long-term goals and aspirations through a cohesive identity grounded in branding strategy.
Kirillitsa: uniting traditions and future
Kirillitsa is a young company with its image based on combining our homeland’s centuries-old wisdom and present-day aspiration for innovation and development for both society and the nation itself.
Main missions of Kirillitsa are:
- Becoming a driving force for society development;
- Creating reliable and smart financial solutions;
- Combining experience and innovation to develop the economy.
We explored visual language through extensive concept development:
Universal typeface
The Mont Font feels modern and emphasizes the company's resilience and reliability, while the rounded, soft shapes of the letters convey its wisdom, magnitude, and openness
From Modules to Words
Pattern is a distinctive element of the Kirillitsa corporate identity. Its modular system became the core of the visual identity, enabling flexible configurations and symbolic forms.
Not only does the brand’s alphabet consist of modules — the same system also forms patterns, abstract compositions, and symbolic shapes, allowing the identity to scale and adapt across different contexts.
Various shapes symbolize:
Modules are used to build letters, figures, and visual structures, a logic later consolidated into a complete brandbook covering usage rules, patterns, and scalable design principles.
- diversity of opinions,
- growth and friendliness,
- innovation and progress.
Deliverables
Anna
Pelageya
Rusimir
