Centuries-old traditions in the rhythm of innovation
Developing a brand image and visual identity for Kirillitsa, an investment company.
Writing the brand story
Our challenge was to create branding for a young investment company and reflect its brand through visual forms:
- Figure out the company’s values and philosophy;
- Establish a strong image to define mission and values of the brand;
- Present the company’s meanings and internal philosophy through the brand;
- Convey the company’s values and goals through archetypes and images.
Kirillitsa: uniting traditions and future
Kirillitsa is a young company with its image based on combining our homeland’s centuries-old wisdom and present-day aspiration for innovation and development for both society and the nation itself.
Main missions of Kirillitsa are:
- Becoming a driving force for society development;
- Creating reliable and smart financial solutions;
- Combining experience and innovation to develop the economy.
Universal typeface
The Mont Font feels modern and emphasizes the company's resilience and reliability, while the rounded, soft shapes of the letters convey its wisdom, magnitude, and openness
From Modules to Words
Pattern is a distinctive element of the Kirillitsa corporate identity. Its modular system allows the brand to flexibly and creatively make unique compositions.
Not only the brand's alphabet consists of modules, modules also form symbolic shapes and figures, bringing out the brand's uniqueness.
Various shapes symbolize
- diversity of opinions,
- growth and friendliness,
- innovation and progress.
Deliverables
Anna
Pelageya
Rusimir