Website ecosystem
of the IT company
IT company OptimalGroup develops complex Internet solutions and provides outsourcing services for high-class IT specialists
optimalgroup.ru
Scope of works
We conducted an in-depth analysis of the company’s business processes, developed a Customer Journey Map, and designed the website interfaces. Based on these results, we prepared the complete design system and performed front-end development — a process grounded in our UI/UX & product design approach.
Storytelling is available on every page of the website
What we have done
We studied the internal processes of OptimalGroup and built a detailed customer map to improve user experience. We developed a corporate identity and emotional communication layer, shaping the foundation of the company’s brand platform.
We prepared a high-fidelity prototype with carefully developed usability and created a harmonious interface aimed at fully immersing users into the brand’s story. Each unique screen reflects the principles of our custom design practice, where every page is intentionally crafted rather than templated.
Development of a corporate identity
The bright image and charisma of the founder of the company provided the basis for the corporate identity formation. Positive emotions served as the key to brand development. Our goal was to give the company a face, to spiritualize "Optimal". The abbreviation “OG” steered our ideas in the right direction.
Swipe
The customer has a route
With the help of the Customer Journey Map, we identified all communication intersections and evaluated points where users could drop off. This allowed us to eliminate interface issues and improve flows across the entire website — an essential stage for large corporate websites with complex service catalogs.
The effectiveness of the site is laid in the prototype
The OptimalGroup website is aimed at maximum convergence with its users. Each page is a part of a whole story, through which we guide the website visitors. And it is the prototype that determines how much the user will be involved in interacting with the site. A detailed analysis of the target audience and the correct choice of the location of elements on the page help with this.
37
10
23
40
81
63
33
12
18
77
57
pages in
prototype
37
10
23
40
81
63
33
12
18
77
16
Unique service
pages
As part of this project, an unprecedentedly voluminous prototype was developed. Absolutely every page of the website has been worked out without exceptions.
There are no typical service pages on the website, each type of activity is described in its own unique format.
Learn about the life of the company at different times of the day
Each employee of
OptimalGroup is unique, and we have revealed all the versatility of the team members in the interface..
