A treasure trove
of knowledge

Buy off-the-shelf AI SaaS when it passes your task tests, data requirements and integration needs at an acceptable total cost. Build a custom AI application when an important requirement remains unmet and the business can own its operation. Test a custom extension before committing to a complete replacement. If the…

To improve your website's chances of being cited by ChatGPT and Perplexity, check that their search crawlers can access your source pages, then make those pages useful answers with verifiable evidence. No checklist guarantees selection. Start with access, evidence and clarity before adding more content. Use this checklist yourself, or…

Scale an AI pilot only when actual results pass the quality, safety and operating-cost criteria agreed before testing. Record failures and human review time on the scorecard below. Use go, revise or stop as explicit decisions. A successful demonstration does not replace acceptance evidence. The roadmap below is a planning…

Measure AI visibility by repeating a fixed set of buyer questions and counting the answers that name your brand or link to your website. Start with at least 10 runs per key prompt. Keep mentions, citations and verified crawler visits separate. Each answers a different question. The worksheet below gives…

Keyword research turns customer questions into a page plan. Start with the services you sell, group searches by the answer people need, and assign each group to one existing or proposed page. The deliverable has three parts: a query map, priorities and a publishing brief. Use the worksheet below yourself,…

Link building in 2026 should begin with a reason another publisher would send readers to your page: useful evidence, a working resource or relevant expertise. Buying links for ranking manipulation adds policy risk. Evaluate opportunities through three questions: who reads the site, why would they click, and what are you…

Industrial branding helps buyers judge whether a manufacturer fits their requirements and can substantiate its promises. Build the message around three questions: what can you supply, what evidence supports it, and how does procurement move forward? Visual identity should make that evidence easier to find. Use the proof worksheet below…

Custom ERP development makes sense when important workflows cannot be supported economically by configuration or a smaller extension. Compare three options before committing: configure a packaged ERP, add a focused custom component, or build the system. Evaluate lifecycle cost, operating risk and the value of the workflows each option preserves.…