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Project Management

15 different articles on how to manage projects effectively

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Project Management

User journey scenario design and website efficiency improvement

Why Behavioral Metrics Matter Behavioral metrics are indicators of user behavior that search engines use to determine the quality of a website. They directly affect its ranking in search results. Although the criteria for evaluating these metrics vary between search engines, one thing remains constant: high-quality, useful sites—where users spend…

Brand & Marketing

7 Steps to building a strong brand: A comprehensive guide

Creating a strong brand starts with the right foundation — a baseline that keeps your project steady through any crisis. Good design and visuals help, but won’t save you when things fall apart. Want to build a lasting strategy and brand identity? We’ve gathered everything you need to stand out…

Web Development

Landing page: How to create an effective one

Launching a new product? Don't want potential customers to get confused by your super-successfully designed main website?The right landing page can turn a visitor into a customer. Let's figure out what a landing page is and how to set it up for maximum success. Artyom Dovgopol An effective landing page…

Website design: Key elements and business impact

Your website is a complex ecosystem of interconnected elements, each of which affects how users perceive you, your product, and brand. Let's take a closer look at what elements make websites successful and how to make them work for you. Artyom Dovgopol Web design is not art for art’s sake,…

Web Development

Personal account: Benefits and development stages

A personal website account is that little island of personalization that can make users feel right at home. Want to know more about how personal accounts can benefit your business? We’ve gathered everything you need in this article – enjoy! Artyom Dovgopol A personal account is your user’s map to…

Brand & Marketing

Website redesign: What it is and how to do it

The market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…

6 best font pairing services: Tools for designers

Fonts. Ah, fonts. Who doesn’t love fonts? You can literally create the most basic design and make it original by simply choosing some unique and well-designed fonts. We’ll introduce you to some of the most useful font services out there and show you how they can help you dive into…

SEO and Analytics

Interactive prototypes: What they are and tools

The "plan first" principle remains fundamental in today's digital world — only now, instead of outdated paper sketches, we work with something much closer to the final product: interactive prototypes. Artem Dovgopol The best way to predict your product’s future is to prototype it😉 Key takeaways👌 Creating interactive prototypes isn’t…

Web Development

Website development: Step-by-step guide

Creating your ideal website is exciting and creative — but without structure, it can quickly become chaotic and frustrating. This article breaks down the key stages to help you stay on track and bring your vision to life. Artem Dovgopol Website development is a cyclical process where success depends on…

Moodboard: What it is and why a designer needs it

Flying high in the clouds is part of a designer’s job description, so having a well-assembled reference board is not just a productivity trick, but a necessity. Introducing: moodboards. Artyom Dovgopol A moodboard is a designer’s compass — it doesn't draw the map, but it shows the direction where ideas…

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Cross-channel analytics: What it is and how to implement it

In this article, we'll explore how to build an effective end-to-end analytics system without unnecessary complications. You'll learn about real implementation cases, common mistakes and how to avoid them. Artyom Dovgopol Data without action is just numbers on a screen. Real value emerges when you start using it for decision-making…

January 24, 2025