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Launching a new product? Don't want potential customers to get confused by your super-successfully designed main website?The right landing page can turn a visitor into a customer. Let's figure out what a landing page is and how to set it up for maximum success. Artyom Dovgopol An effective landing page…

Your website is a complex ecosystem of interconnected elements, each of which affects how users perceive you, your product, and brand. Let's take a closer look at what elements make websites successful and how to make them work for you. Artyom Dovgopol Web design is not art for art’s sake,…

A personal website account is that little island of personalization that can make users feel right at home. Want to know more about how personal accounts can benefit your business? We’ve gathered everything you need in this article – enjoy! Artyom Dovgopol A personal account is your user’s map to…

The market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…

The "plan first" principle remains fundamental in today's digital world — only now, instead of outdated paper sketches, we work with something much closer to the final product: interactive prototypes. Artem Dovgopol The best way to predict your product’s future is to prototype it😉 Key takeaways👌 Creating interactive prototypes isn’t…

Creating your ideal website is exciting and creative — but without structure, it can quickly become chaotic and frustrating. This article breaks down the key stages to help you stay on track and bring your vision to life. Artem Dovgopol Website development is a cyclical process where success depends on…

Flying high in the clouds is part of a designer’s job description, so having a well-assembled reference board is not just a productivity trick, but a necessity. Introducing: moodboards. Artyom Dovgopol A moodboard is a designer’s compass — it doesn't draw the map, but it shows the direction where ideas…

Your clients form an opinion in just 50 milliseconds — if the first impression falls flat, your smart design choices won’t matter. This snap judgment is known as the halo effect, and we’re here to explain it. Artyom Dovgopol Skillful use of the halo effect turns a brand's first impression…