SEO & analytics
15 different articles on how to improve search rankings
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SEO & analyticsHow can your website get cited by ChatGPT and Perplexity?To improve your website's chances of being cited by ChatGPT and Perplexity, check that their search crawlers can access your source pages, then make those pages useful answers with verifiable evidence. No checklist guarantees selection. Start with access, evidence and clarity before adding more content. Use this checklist yourself, or…October 13, 20265 min
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SEO & analyticsHow do you measure AI visibility with prompts, citation rates and bot logs?Measure AI visibility by repeating a fixed set of buyer questions and counting the answers that name your brand or link to your website. Start with at least 10 runs per key prompt. Keep mentions, citations and verified crawler visits separate. Each answers a different question. The worksheet below gives…October 13, 20265 min
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SEO & analyticsHow do you build a keyword strategy around pages and buying decisions?Keyword research turns customer questions into a page plan. Start with the services you sell, group searches by the answer people need, and assign each group to one existing or proposed page. The deliverable has three parts: a query map, priorities and a publishing brief. Use the worksheet below yourself,…October 11, 20265 min
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SEO & analyticsWhich link-building tactics deserve your budget in 2026?Link building in 2026 should begin with a reason another publisher would send readers to your page: useful evidence, a working resource or relevant expertise. Buying links for ranking manipulation adds policy risk. Evaluate opportunities through three questions: who reads the site, why would they click, and what are you…October 11, 20264 min
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SEO & analyticsGEO and AEO: How to Make Your Brand Visible to AI SearchTraditional SEO optimizes for ten blue links. AI search optimizes for citation in ChatGPT, Claude, and Perplexity answers. GEO and AEO are the disciplines for being visible in this new layer — and brands that ignore them in 2026 are already losing share to competitors who don't. Artyom Dovgopol SEO…May 4, 202622 min
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SEO & analyticsHow Structured Data Really Works: Systems, Semantics, and Long-Term TrustStructured data looks simple — a few tags, some JSON-LD for SEO. But its real impact isn't in the markup. It's in how digital systems interpret entities, resolve relationships, assign confidence, and handle ambiguity at scale. In long-lived systems — editorial platforms, SaaS products, marketplaces — structured data isn't a…January 16, 202640 min
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SEO & analyticsInternal Linking 2026+: The Architecture That Lifts a Website in SearchInternal linking is no longer a collection of hyperlinks. In 2026, it has become an architectural discipline — the backbone of rankings, indexation, and intuitive navigation. Your structure determines which pages grow and which pages quietly disappear from the index. Artyom Dovgopol Today, internal linking is a technique and a…December 5, 202560 min
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Our expertiseDigitizing a $1.74T industry: How we transformed brick catalogues into conversion platformsIn brick manufacturing, online catalogues must handle massive product ranges, bulk orders, and technical detail. See how Toimi redesigned catalogues for a $1.74T industry into seamless, conversion-focused digital platforms. Artyom Dovgopol In industries like brick manufacturing, complexity isn’t a barrier — it’s raw material. Our job is to shape it…September 22, 202518 min
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SEO & analyticsInteractive prototypes: tools and creation methodsThe "plan first" principle remains fundamental in today's digital world — only now, instead of outdated paper sketches, we work with something much closer to the final product: interactive prototypes. Artyom Dovgopol The best way to predict your product’s future is to prototype it. Key Takeaways 👌 Creating interactive prototypes…May 20, 202514 min
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SEO & analyticsIntuitive UX/UI design principles for digital productsWant your website or app to be actually comfortable and usable? Make sure that the interface is simple enough for users to understand it without guides or step-by-step guides. In this article, we’ll share advice on how to improve usability – great reading for designers and developers alike. Artyom Dovgopol…March 18, 202510 min
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SEO & analyticsCompetitor analysis: market research methodologyIn the modern digital world, success is not possible without a detailed and thorough analysis of rival companies. We will give you a few pointers on how to collect info about your competitors, analyze it, and use it for the good of your business. Artyom Dovgopol Analysis of competitors is…March 3, 20259 min
