SEO & analytics
14 different articles on how to improve search rankings
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SEO & analyticsGEO and AEO: How to Make Your Brand Visible to AI SearchTraditional SEO optimizes for ten blue links. AI search optimizes for citation in ChatGPT, Claude, and Perplexity answers. GEO and AEO are the disciplines for being visible in this new layer — and brands that ignore them in 2026 are already losing share to competitors who don't. Artyom Dovgopol SEO…May 4, 202622 min
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SEO & analyticsHow Structured Data Really Works: Systems, Semantics, and Long-Term TrustStructured data looks simple — a few tags, some JSON-LD for SEO. But its real impact isn't in the markup. It's in how digital systems interpret entities, resolve relationships, assign confidence, and handle ambiguity at scale. In long-lived systems — editorial platforms, SaaS products, marketplaces — structured data isn't a…January 16, 202640 min
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SEO & analyticsInternal Linking 2026+: The Architecture That Lifts a Website in SearchInternal linking is no longer a collection of hyperlinks. In 2026, it has become an architectural discipline — the backbone of rankings, indexation, and intuitive navigation. Your structure determines which pages grow and which pages quietly disappear from the index. Artyom Dovgopol Today, internal linking is not just a technique.…December 5, 202560 min
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Our expertiseDigitizing a $1.74T industry: How we transformed brick catalogues into conversion platformsIn brick manufacturing, online catalogues must handle massive product ranges, bulk orders, and technical detail. See how Toimi redesigned catalogues for a $1.74T industry into seamless, conversion-focused digital platforms. Artyom Dovgopol In industries like brick manufacturing, complexity isn’t a barrier — it’s raw material. Our job is to shape it…September 22, 202518 min
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SEO & analyticsInteractive prototypes: tools and creation methodsThe "plan first" principle remains fundamental in today's digital world — only now, instead of outdated paper sketches, we work with something much closer to the final product: interactive prototypes. Artyom Dovgopol The best way to predict your product’s future is to prototype it. Key Takeaways 👌 Creating interactive prototypes…May 20, 202514 min
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SEO & analyticsIntuitive UX/UI design principles for digital productsWant your website or app to be actually comfortable and usable? Make sure that the interface is simple enough for users to understand it without guides or step-by-step guides. In this article, we’ll share advice on how to improve usability – great reading for designers and developers alike. Artyom Dovgopol…March 18, 202510 min
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SEO & analyticsCompetitor analysis: market research methodologyIn the modern digital world, success is not possible without a detailed and thorough analysis of rival companies. We will give you a few pointers on how to collect info about your competitors, analyze it, and use it for the good of your business. Artyom Dovgopol Analysis of competitors is…March 3, 20259 min
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SEO & analyticsUsability testing: methods for boosting conversionsWhat makes users stick to their favorite website, instead of replacing it with another one in a short span of time? Silky-smooth experience is the answer! We'll share practical methods and explain what Usability Testing exactly is to help you boost conversions. Artyom Dovgopol Usability testing isn't just about checking…February 13, 20257 min
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SEO & analyticsWebsite conversion: sales growth strategiesWant more sales from your website traffic? Let's talk about conversion - what works, what doesn't, and how to make real improvements without the marketing fluff. Artyom Dovgopol Conversion isn’t just numbers, it’s about how well you understand your customers and meet their needs. Key Takeaways 👌 Smart conversion work…January 29, 20257 min
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SEO & analyticsCross-channel analytics implementation for ROI growthIn this article, we'll explore how to build an effective end-to-end analytics system without unnecessary complications. You'll learn about real implementation cases, common mistakes and how to avoid them. Artyom Dovgopol Data without action is just numbers on a screen. Real value emerges when you start using it for decision-making.…January 24, 20258 min
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SEO & analyticsWebsite SEO optimization: technical setup in 14 daysYou might want to learn about SEO if your website never appeared on the first pages of search engines. Today, we explain what SEO is, how to set it up correctly, and how it can help improve your visibility. Artyom Dovgopol SEO is not just about technology, but also about…January 23, 20257 min
