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Our expertiseWhy Hybrid Products Will Lead 2026: Usability, Stability, and Human-First UXThis article breaks down the most important AI trends of 2025–2026 — and why hybrid, human-centered products are becoming the new default. Artyom Dovgopol Today, the question isn’t whether you use AI.The question is how you use it.The world is moving from GPT-wrappers to architectural solutions — and the difference…December 1, 202512 min
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Our expertiseWeb Summit 2025: How AI Became the New Normal — and Why Products Still Need Human LogicA concise breakdown of what Web Summit 2025 revealed about modern product design: AI is the new baseline, but products that win are built on clarity, predictable UX, and human logic. A look at why hybrid systems now outperform “AI-first” tools. Artyom Dovgopol We expected a lot of AI. We…December 1, 202510 min
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Our expertiseDigitizing a $1.74T industry: How we transformed brick catalogues into conversion platformsIn brick manufacturing, online catalogues must handle massive product ranges, bulk orders, and technical detail. See how Toimi redesigned catalogues for a $1.74T industry into seamless, conversion-focused digital platforms. Artyom Dovgopol In industries like brick manufacturing, complexity isn’t a barrier — it’s raw material. Our job is to shape it…September 22, 202518 min
