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WordPress at Scale: Security, Performance, Governance
A practical guide to running WordPress at scale — covering architecture, security, performance, SEO, and governance. Learn where WordPress breaks first and which operational rules keep it stable, fast, and maintainable. Artyom Dovgopol WordPress doesn’t fail because it’s weak. It fails because teams treat it like a pile of plugins…
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How International Conferences Really Work: From Attention to Conversion
International conferences look simple on the surface — a venue, speakers, booths, and a few LinkedIn photos. In reality, they work as long conversion systems: shaped months before the event, decided through on-site trust signals, and closed in the 30–120 days after. Artyom Dovgopol A conference isn’t a three-day event.…
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How Structured Data Really Works: Systems, Semantics, and Long-Term Trust
Structured data looks simple — a few tags, some JSON-LD for SEO. But its real impact isn't in the markup. It's in how digital systems interpret entities, resolve relationships, assign confidence, and handle ambiguity at scale. In long-lived systems — editorial platforms, SaaS products, marketplaces — structured data isn't a…
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Internal Linking 2026+: The Architecture That Lifts a Website in Search
Internal linking is no longer a collection of hyperlinks. In 2026, it has become an architectural discipline — the backbone of rankings, indexation, and intuitive navigation. Your structure determines which pages grow and which pages quietly disappear from the index. Artyom Dovgopol Today, internal linking is not just a technique.…
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Integrated Marketing & Sales in 2026+: How Companies Grow in an Era of Overheated Channels
Marketing no longer works as a set of isolated tools. In an overheated, highly competitive landscape, growth requires a system where website, SEO, sales, content, and trust work as one infrastructure. Artyom Dovgopol When competition for attention reaches its peak, growth is no longer about traffic or funnels — it’s…
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When a Corporate Website Becomes a Revenue System
From the outside, a corporate website seems simple: a homepage, a services section, some case studies, a contact form. If everything is "there," the assumption is that the site is doing its job. In reality, most corporate websites function more like digital brochures than operational systems. Artyom Dovgopol A corporate…
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Digital Branding Beyond Logos: How UX, Design Systems, and Technology Shape Brand Trust
This article looks at digital branding as it actually functions today: as a product of UX, design systems, and technology working together to create (or break) credibility. Artyom Dovgopol In digital products, branding is not what you declare — it’s what users experience repeatedly. If UX, structure, and technology contradict…
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Digital Product Development That Actually Works
Digital products rarely break because of code. More often, they fail because of decisions made too early and too blindly. This longread shows exactly where products start to crack — and how to avoid it. Artyom Dovgopol Most digital products don’t fail because teams lack talent. They fail because the…
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Digital knowledge platforms in education: How sharing best practices strengthens education
This article explores education as a learning system — and how digital knowledge platforms help experience accumulate, travel, and strengthen education systems over time. Artyom Dovgopol When you build systems for the long term, you’re really building conditions for learning. If experience disappears every time people change roles, the system…
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Full guide to mobile app UX/UI design
The mobile app market is truly overcrowded these days – some flip and disappear from the store pages months after release, others stay to try and fight their way to the top. Proper UI/UX can be the difference between failure and success, and we’ll tell you how to make it…
