When a brand speaks
in fragments, people don’t listen — they scroll. With a clear brandbook, your voice shows up the same in every slide, screen, and store shelf — instantly recognizable, even without the logo.
Everyone’s making
it up as they go.
No shared rules means
no shared results.
Design breaks across platforms.
What works on Instagram fails
in a pitch deck.
Hard to apply,
hard to remember.
Good design gets lost without structure.
Doesn’t hold up next
to competitors.
The identity doesn’t reflect
the actual value.
Not every brandbook needs the same depth. Pricing scales with brand complexity,
team size, asset count, and delivery needs — not fluff for fluff’s sake.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
A brand book is the comprehensive reference document codifying how your brand works. Burbank companies need brand books once they've grown beyond founding team oversight. Disney, Warner Bros., and major studio brand systems set the standards for what entertainment industry brand books can be — growing Burbank companies need similar infrastructure scaled appropriately.
Our brand books typically include brand strategy foundation, logo usage (variations, clear space, minimum sizes, incorrect uses), color system, typography, iconography and illustration style, photography art direction, voice and tone guidelines, and application examples. For Burbank entertainment industry clients with franchise and character brand considerations, we extend brand books to cover franchise extensions, character brand applications, and co-branding scenarios.
Modern Burbank brand books are digital-first: often websites or digital platforms like Frontify, Brandfolder, or custom solutions rather than static PDFs. For Burbank entertainment industry companies needing to brief dozens of agencies, vendors, and production partners, digital brand books dramatically improve compliance and reduce miscommunication.
Depth scales with complexity. For Burbank startups, 30–40 pages of focused guidelines are sufficient. For growing companies, 60–100 pages. For enterprise Burbank entertainment industry companies with franchise brands, character IP, and global operations, comprehensive brand systems can extend to 200+ pages.
Yes — brand book updates are common work. We audit existing brand books, identify gaps between documented standards and current brand practice, then update systematically. For Burbank companies that have grown significantly since their original brand documentation, updates often reveal the need for more comprehensive documentation than simple updates provide.
A brand book is only valuable if teams actually use it. We support Burbank clients through implementation: kickoff training sessions, template libraries, quarterly brand audits during the first year post-delivery, coaching for brand stewards. For entertainment industry clients briefing multiple agencies and production partners, vendor briefing support is particularly valuable.
For most Burbank clients, we recommend dedicated brand platforms like Frontify or Brandfolder. For entertainment industry clients needing to brief dozens of external vendors and production partners, these platforms provide access control, download management, and usage tracking that PDF distribution can't offer.
Brand book development typically runs 6–12 weeks for Burbank clients, depending on comprehensiveness. For enterprise Burbank entertainment industry companies requiring extensive coverage of franchise and character brand applications, timelines extend to 16+ weeks for truly comprehensive documentation.
