When a brand speaks
in fragments, people don’t listen — they scroll. With a clear brandbook, your voice shows up the same in every slide, screen, and store shelf — instantly recognizable, even without the logo.
Everyone’s making
it up as they go.
No shared rules means
no shared results.
Design breaks across platforms.
What works on Instagram fails
in a pitch deck.
Hard to apply,
hard to remember.
Good design gets lost without structure.
Doesn’t hold up next
to competitors.
The identity doesn’t reflect
the actual value.
Not every brandbook needs the same depth. Pricing scales with brand complexity,
team size, asset count, and delivery needs — not fluff for fluff’s sake.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Cost depends on project complexity, scope, and timeline — a comprehensive brandbook covering logo usage, color system, typography, photography style, and tone of voice requires more work than a basic one-page style guide. The number of brand elements to document, the depth of application examples, and whether the brandbook is print-ready or digital-only all affect the scope. Exact pricing is discussed individually after reviewing your project brief.
Any Seattle business working with external agencies, freelancers, or an in-house marketing team across multiple channels needs a brandbook to prevent brand drift. This is particularly relevant for technology companies along the Eastside corridor managing brand application across product interfaces, marketing campaigns, and developer-facing communications simultaneously, outdoor and apparel brands in the Capitol Hill and Fremont areas coordinating brand application across retail environments, ecommerce, and Pacific Northwest trade events, and specialty food and beverage producers serving both local Seattle markets and national direct-to-consumer channels where consistent packaging, digital, and event brand presentation is a direct revenue signal.
Timeline depends on how many brand elements need to be documented and whether the underlying identity already exists or is being developed alongside the brandbook. Documenting a mature existing brand with established assets moves faster than building the identity system and the guidelines simultaneously from scratch. Exact timelines are confirmed after your Seattle project brief is reviewed and the full deliverable scope is defined.
A complete brandbook covers logo variations and correct usage rules, color palette with precise values for print and digital production, typography system with hierarchy examples, iconography and illustration guidelines, photography and imagery direction, and tone of voice with writing examples. For Seattle clients with both physical and digital presence — outdoor brands with retail locations and ecommerce, technology companies with product interfaces and marketing materials, or specialty food producers with packaging and direct-to-consumer channels — application examples across all relevant touchpoints make the guidelines immediately actionable rather than abstract principles that leave interpretation to whoever is producing the next piece of work.
A style guide typically covers the visual rules in a condensed format — logo, colors, fonts — and is intended as a quick reference for designers already familiar with the brand. A brandbook goes further, documenting the brand's positioning, values, personality, and messaging framework alongside the visual system. For Seattle businesses onboarding new agency partners, expanding into national markets beyond the Pacific Northwest, or bringing in-house marketing staff up to speed on brand strategy and market positioning, the brandbook provides the strategic context behind every visual decision — not just the rules themselves.
Yes — we can audit an existing identity and produce structured documentation around it. This is a common request from Seattle businesses that have a logo and some visual assets but no formal guidelines, leaving every new production context open to interpretation. We review all existing brand materials, identify inconsistencies in how the brand has been applied across channels, and produce a brandbook that codifies correct usage going forward — without requiring a full rebrand to achieve consistent brand presentation across the Pacific Northwest and national markets.
We begin with a brand audit and discovery session covering existing assets, current usage problems, and the full range of applications the brandbook needs to address. For Seattle clients with diverse touchpoint landscapes — product interfaces, retail environments, ecommerce, trade events, and direct-to-consumer packaging — we map every application context before defining the documentation structure. Draft sections are presented for review before finalization. Defined review rounds ensure every guideline is confirmed accurate and practically useful before the document is locked and distributed to agencies and internal teams.
Final delivery includes a PDF version suitable for sharing with agencies, freelancers, and internal staff, along with source files if ongoing editing access is needed. For Seattle clients with distributed teams — technology companies with remote Pacific Northwest and national staff, or outdoor brands with multiple retail locations — we can produce a digital version with navigable sections that team members can reference without managing a static file. File ownership and usage rights are confirmed in the project contract before work begins.
