When a brand speaks
in fragments, people don’t listen — they scroll. With a clear brandbook, your voice shows up the same in every slide, screen, and store shelf — instantly recognizable, even without the logo.
Everyone’s making
it up as they go.
No shared rules means
no shared results.
Design breaks across platforms.
What works on Instagram fails
in a pitch deck.
Hard to apply,
hard to remember.
Good design gets lost without structure.
Doesn’t hold up next
to competitors.
The identity doesn’t reflect
the actual value.
Not every brandbook needs the same depth. Pricing scales with brand complexity,
team size, asset count, and delivery needs — not fluff for fluff’s sake.
5
We've worked with Toimi on two projects now, and both times the result was spot on. Timelines were realistic, communication was clear, and the team handled all details without us having to chase.
5
They didn't just ship features — they explained trade-offs, suggested improvements, and really thought about long-term use. Felt like an extension of our team.
5
Fast, professional, and no overcomplication. Our landing page went live on schedule and performed better than expected.
5
Easy to work with, thank you!
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
A brand book is the comprehensive reference document codifying how your brand works. Glendale companies need brand books once they've grown beyond founding team oversight — when marketing, product, sales, HR, and external agencies all need to execute brand work. DreamWorks, Disney Imagineering, Public Storage, and Dine Brands all operate with sophisticated brand systems; growing Glendale companies need similar infrastructure scaled appropriately.
Our brand books typically include brand strategy foundation, logo usage, color system with technical specifications, typography, iconography and illustration style, photography art direction, voice and tone guidelines, application examples. For multilingual Glendale brands, we include guidelines for language-specific applications.
Modern Glendale brand books are digital-first: often websites or digital platforms like Frontify, Brandfolder, or custom solutions. This format enables searchability, version control, interactive examples, downloadable assets, dynamic updates.
Depth scales with complexity. For Glendale startups, 30-40 pages of focused guidelines are sufficient. For growing companies, 60-100 pages. For enterprise Glendale companies with multiple products and sub-brands (Dine Brands-type franchise portfolios), comprehensive brand systems can extend to 200+ pages.
Yes — brand book updates are common work. We audit existing brand books, identify gaps and outdated elements, update or redesign components, deliver refreshed systems.
A brand book is only valuable if teams actually use it. We support Glendale clients through implementation: kickoff training sessions, template libraries, quarterly brand audits during the first year post-delivery, coaching for brand stewards.
For most Glendale clients, we recommend dedicated brand platforms like Frontify or Brandfolder. For smaller companies with simpler needs, Notion or Confluence brand sections work well.
Brand book development typically runs 6-12 weeks for Glendale clients, depending on comprehensiveness.
