Good documentation isn’t just pretty diagrams. We make sure your guidelines are readable, applicable, and respected — from new hires to third-party teams.
The brand looks sharp.
The output doesn’t.
Without guidance, teams fill
in the gaps — often wrong.
It feels off. But nobody
knows why.
Everything is a guess when expectations aren’t set.
Designs drift. Rules bend. Quality drops.
One update in Figma, five different interpretations in code.
Writers keep asking the same questions.
If voice and tone aren’t defined - product’s voice is lost.
Not every team needs the same depth. Pricing reflects complexity, team size,
and rollout — not fluff.
We didn't want a cookie-cutter solution, and Toimi understood that right away. They came back with ideas tailored exactly to our needs — creative, practical, and easy to scale.
Strong technical skills, but also patient in explaining things so everyone could follow. That balance made the whole process smooth.
Quick turnaround, clean work, good communication. Would recommend.
Working with Toimi felt straightforward and stress-free.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Brand guidelines and brand books are closely related — guidelines typically focus on rules and standards while brand books include broader strategic context. For Glendale companies, guidelines are the practical execution document designers, marketers, and vendors reference when producing work.
Our guidelines typically include logo usage rules, color specifications, typography rules, layout principles, iconography and illustration rules, photography art direction, voice and tone guidance, application examples across common touchpoints.
For Glendale startups with small teams, 20-30 pages of focused guidelines are sufficient. For growing companies, 50-80 pages. For enterprise Glendale clients with multiple agencies, international operations, or sub-brands, comprehensive guidelines extend to 150+ pages.
Modern guidelines emphasize digital applications while still covering print where relevant. Digital guidelines cover web typography, responsive design considerations, interface color systems, motion principles, app-specific adaptations, social media standards.
Yes — digital brand platforms (Frontify, Brandfolder, custom websites) are often superior to PDF guidelines. Digital platforms enable searchability, downloadable asset libraries, interactive color and typography examples, version control, access control.
Voice guidelines are often neglected but profoundly important — they determine how your Glendale brand sounds across marketing, product copy, customer service, internal communications. For multilingual Glendale brands, we develop voice guidelines for each language the brand operates in.
A brand guidelines document is only valuable if teams reference it. We support adoption through kickoff training sessions, template libraries aligned with guidelines, quarterly brand audits to identify drift, coaching for internal brand stewards.
Guidelines projects typically run 4-8 weeks for Glendale clients: 1-2 weeks of audit and planning, 2-4 weeks of writing and designing guidelines pages, 1 week of review cycles, 1 week of delivery and training.