As a development studio,
we design WordPress sites
that behave like products
— structured, stable, and built
to last. Every layout, plugin,
and page is picked for a reason. No theme detours. No drag-and-drop debt.
Design looks off on certain pages.
Custom layout system built.
Styles cleaned, reused.
Admin panel
is a mess.
Roles defined.
Workflow simplified.
Page speed drops
with every plugin.
Stack reviewed.
Redundant calls removed.
Template updates break everything.
Codebase audited. Dependencies isolated.
A media library grows quietly. Nobody plans it. Two years in it holds thirty thousand files, several of them the same photograph uploaded by four people under four names.
The first rule is naming. A file called final_v3_USE_THIS.jpg tells the next person nothing. A file named by subject and date tells them everything. This costs nothing at upload time and saves an hour every time somebody searches.
The second rule is derivatives. WordPress generates a set of sized copies for every image. Themes and plugins add more. One upload can become nine files on disk. Most sites never use half of them. Trimming the registered sizes down to the ones templates actually request reduces storage and backup time immediately, and the change is reversible.
Video is where this stops being housekeeping. A studio reel does not belong in the uploads folder. Serve it from a video host or an object store and keep the site responsible for the page rather than the bytes. The reason is bandwidth and backup weight.
Then the question nobody asks until it hurts. Where is the original? Web derivatives are lossy and cropped. They are not an archive. If the master files live only on a laptop, the site becomes the archive by accident, and it is a poor one.
Rights need a place too. An image with a licence that expires is a legal problem waiting for a calendar reminder. We keep licence and expiry alongside the asset record, because a media library with no rights column will eventually publish something it should not.
Offloading is the last step rather than the first. Moving uploads to object storage helps a large library and complicates a small one. The test is size and growth rate, measured.
What we deliver at the end is boring on purpose. A naming convention, a trimmed size set, a storage decision with a reason attached, and a written note about where the originals live.
What drives the scope is the architecture — how much custom code the project actually needs, not how many plugins we bolt on.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
WordPress powers over 40% of the web, and Burbank businesses choose it for real reasons: unmatched content authoring experience for marketing teams, massive plugin ecosystem, deep SEO capabilities, and talent availability. For Burbank entertainment industry companies with heavy content marketing needs (production companies, post-production houses, creative agencies), WordPress is often the pragmatic best choice.
We offer full-spectrum custom WordPress services: custom theme development, custom plugin development, Gutenberg block development, custom post types and advanced custom fields architectures (particularly useful for entertainment industry portfolio content), WooCommerce e-commerce development, multisite implementations for studio clients with multiple brand properties, and headless WordPress.
Yes — WordPress scales to enterprise workloads with proper architecture. We deploy Burbank enterprise WordPress on managed hosts (WP Engine, Kinsta, Pantheon) or custom cloud infrastructure, implement object caching (Redis), CDN integration, database optimization, and security hardening meeting entertainment industry standards.
Headless WordPress combines content authoring strengths with modern frontend frameworks (Next.js, Gatsby, Astro). We build Burbank headless WordPress implementations using WordPress's REST API or WPGraphQL. For entertainment industry clients needing both editorial flexibility and performance, headless architecture delivers best-in-class results.
Yes — WooCommerce is excellent for Burbank businesses wanting e-commerce tightly integrated with WordPress content. For Burbank entertainment industry merchandise operations, WooCommerce extended with licensing and territory management can serve effectively for smaller-scale operations alongside dedicated e-commerce platforms for large-scale studio stores.
We migrate Burbank clients from other CMS platforms to WordPress, and between WordPress implementations. Our migration process preserves URLs and SEO equity through proper redirects and metadata handling. For entertainment industry clients with extensive content libraries (project portfolios, press archives), we build custom migration tools handling specialized content types.
Yes — WordPress requires active maintenance to stay secure. We offer Burbank clients maintenance retainers ranging from basic (security patches, plugin updates) to comprehensive (security monitoring, performance optimization, proactive issue resolution). For entertainment industry clients running high-value brand sites, we provide enhanced security monitoring and rapid incident response.
Three bands cover most WordPress work: a custom theme in six to ten weeks, a bespoke build in ten to sixteen, and an enterprise setup in fourteen to twenty-four. Scope climbs fastest where production values do, and Burbank sets a high bar: the city's studio, animation and post-production employers work to video-heavy layouts, large asset pipelines and release-day traffic spikes as a matter of routine. Media handling, delivery-network behavior and editor tooling for very large libraries are specified before the calendar is agreed.
