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Website testing before launch: bug-free checklist
Testing before launch is a crucial step to ensure a safe, fast, and bug-free website. Without proper testing, issues will likely arise, ruining your users’ experience and damaging your brand. In this article, we’ll discuss how to approach functionality, design, safety, and SEO optimization to ensure a smooth post-launch experience.…
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Social media website integration: setup and API
Social media has long evolved beyond being platforms just for memes and unrealistic photos – they are powerful tools for generating sales. However, to bring real profit, they must be properly integrated into business processes. In this article, we’ll explain how social media can help and how to adjust them…
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Usability testing: methods for boosting conversions
What makes users stick to their favorite website, instead of replacing it with another one in a short span of time? Silky-smooth experience is the answer! We'll share practical methods and explain what Usability Testing exactly is to help you boost conversions. Artyom Dovgopol Usability testing checks ease of use,…
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Customer journey map: building and optimizing customer path
How does one book a table on a restaurant’s website? At first glance, everything seems pretty simple: the user goes to the site, opens the reservation page, and types in the time and date. But what if they want to contact the manager to ask something about the menu? Or…
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Pre-project analytics in IT: how to reduce project risks by 60%
Imagine that you need to buy a new laptop, but there are no specific models in your mind. What are you going to do? Most likely, you will first look for reviews on the Internet, ask friends for recommendations, read reviews, compare features and prices for the options you like,…
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Cloud solutions for business: migration and cost savings
Today we conclude our Business in Search of Software series with an article devoted to cloud-based solutions. Read previous articles here: PWA – Browser Under Hood of Application Nowadays, storing your data in a cloud is considered normal. But if you said that to someone a century ago, that person…
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Digital Branding Beyond Logos: How UX, Design Systems, and Technology Shape Brand Trust
This article looks at digital branding as it actually functions today: as a product of UX, design systems, and technology working together to create (or break) credibility. Artyom Dovgopol In digital products, branding is not what you declare — it’s what users experience repeatedly. If UX, structure, and technology contradict…
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Fixed price or time and materials: which contract should you sign for a website build?
Sign a fixed price contract when the scope is written down to pages, features and integrations, and every change goes through a signed change request. Pick time and materials when the scope is still moving or depends on systems nobody has tested yet. Many buyers combine the two: they pay…
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Top Branding Agencies in Canada
Canadian branding agencies punch above their weight — combining strategy-first thinking, cultural nuance, and design craft that competes on the world stage. Artyom Dovgopol What sets Canadian studios apart is their ability to merge rigorous strategy with design craft. They’re equally comfortable helping a startup find its voice or guiding…
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Website technical support: SLA, monitoring and critical incidents
Your website is the face of your business online: it is always there, always working. However, just like any machine, it needs regular attention to keep running smoothly. Artyom Dovgopol Let's go over the idea of a website tech support, what it covers, and why it’s essential for effortless functioning…
