Professional website redesign services
in Seattle

The cost depends on the size of your current site, the scope of structural changes required, and whether the redesign includes content strategy, copywriting, or platform migration alongside the visual and development work. A focused visual refresh of an existing service site for a Seattle professional services firm differs significantly from a full structural redesign of a multi-section platform for a life sciences company near the University of Washington preparing for a public listing — where investor relations, clinical pipeline, and careers sections each require distinct content architecture and design treatment. We confirm exact pricing after a review of your current site, analytics data, and redesign goals. Most redesign projects start from a few thousand dollars and scale with site size, structural complexity, and content scope.

A standard website redesign — covering discovery, visual design, development, content migration, and launch — typically runs 8 to 14 weeks depending on site size and complexity. For Seattle businesses with large content libraries, multiple service lines, or integration requirements — CRM connections, booking systems, client portals, or API connections to enterprise platforms common in the city's tech and aerospace sectors — the timeline extends accordingly. We set a clear project schedule at kickoff with defined milestones and build stakeholder review cycles into the timeline from the start so approval processes do not become unplanned delays.

The clearest signals are a site that no longer reflects the current brand or service offering, poor performance on mobile devices, low conversion rates despite adequate traffic, and a visual style that has fallen behind competitors. In Seattle's exceptionally design-literate market — where Amazon, Microsoft, and Starbucks have set global digital standards and a significant share of the professional population evaluates websites with product-manager-level scrutiny — an outdated design communicates the wrong message faster than in most cities. For Seattle businesses in tech, aerospace, or professional services where the website is often the first credential check a potential enterprise client performs, a site that was built three or four years ago and has not evolved since is already working against you.

We begin with a discovery phase covering your current site's performance data, audience needs, and competitive landscape in the Seattle and broader Pacific Northwest market. This informs a site structure proposal before any design begins — ensuring the new architecture addresses the problems the current site has rather than reproducing them in a more attractive visual wrapper. Visual design follows structural approval, working through key page templates that define the full design language. Development, content migration, and quality assurance come next, followed by a staged launch process that keeps your existing site live until the new one is fully verified and approved. Seattle clients review and approve each phase before we proceed.

Not if the redesign is handled correctly. We conduct a pre-launch SEO audit of your existing site to document all indexed URLs, page titles, meta descriptions, and inbound link targets before any development begins. During development, we map redirects for every URL that changes and implement them before launch. For Seattle businesses that have built local and regional search visibility — particularly those ranking for service-area terms across King County, the Puget Sound region, and Pacific Northwest markets — protecting that visibility during a redesign is treated as a non-negotiable technical requirement. We monitor Search Console in the weeks following launch to catch any crawl errors or ranking fluctuations that indicate a redirect was missed or misconfigured.

Yes — if your current platform is working well technically, there is no reason to migrate just because the design is being updated. We redesign within WordPress, Drupal, Laravel, and custom platforms without requiring a platform change. For Seattle clients whose teams are already comfortable managing content in their current CMS — common in organizations with established editorial workflows, like nonprofits, healthcare practices, and university-affiliated research institutions — staying on the same platform reduces retraining time and content migration risk. If the existing platform genuinely limits what the redesign can achieve, we present migration as a separate option with honest cost and risk comparisons rather than defaulting to it as a standard recommendation.

Design reviews happen at three defined points — site structure approval, key page design presentation, and full site review before development begins. All design files are shared through a collaborative tool where stakeholders can leave precise comments directly on the design. For Seattle businesses with multiple internal reviewers across marketing, communications, legal, and executive leadership — a common structure in the city's tech, aerospace, and healthcare organizations — this format keeps feedback consolidated and prevents conflicting directions reaching the design team. We document all approved decisions so late-stage change requests are easy to identify, discuss transparently, and scope separately before additional work is committed.

We include a post-launch support period covering bug fixes, browser and device compatibility verification, and minor adjustments identified in the first weeks after going live with real traffic. For Seattle clients who want ongoing technical care after the post-launch period — platform updates, security monitoring, content changes, and incremental improvements based on analytics data — we offer maintenance retainers covering the full scope of regular site upkeep. Clients who continue with Toimi after launch benefit from a team already familiar with the codebase and the design decisions behind it — no handoff documentation overhead, no onboarding delay, and no re-explaining the site architecture each time a change is needed.