From first impressions to lasting recognition, our digital agency crafts scalable, flexible, and brand-aligned identities that speak clearly at every touchpoint.
The logo looks fine,
but doesn’t scale.
Flexible geometry that holds
up across sizes and formats.
Inconsistent branding across channels.
Core logo system that unifies print, digital, and motion use.
Hard to read, hard
to remember.
Refined for simplicity, clarity,
and long-term recognition.
Doesn’t hold up next
to competitors.
Repositioned the logo to reflect the brand’s strength.
Not every logo needs the same process. Scope scales with brand maturity,
stakeholder count, and usage needs — not complexity for complexity’s sake.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
A logo is the most concentrated expression of brand identity — and Westwood's sophisticated audience (UCLA faculty and alumni, medical professionals, Persian American community members with strong design sensibility, affluent Westside consumers) recognizes template logos immediately. Custom logos are legally defensible, technically robust, and strategically aligned with positioning.
We follow a structured process: discovery, exploration (diverse directional concepts, typically 6-12 initial directions), refinement (narrowing to 2-3 directions), finalization, delivery.
Our standard engagement presents 3-5 distinct strategic directions in initial exploration, then develops 2-3 through detailed refinement, then finalizes one.
We deliver comprehensive file packages: vector formats (SVG, AI, PDF, EPS), raster formats at multiple sizes and resolutions, monochrome versions, horizontal and vertical lockups, favicon and app icon adaptations, social media profile optimizations, print-ready versions. For Westwood clients with Persian American audience considerations, we can deliver bilingual lockup variations.
Logos face more application demands than ever. We design logos with these applications in mind from the start.
Approach depends on strategy. For Westwood clients with bilingual needs (English/Farsi), typography considerations are particularly complex — Persian script and Latin script in a single coordinated identity requires specialized typography expertise.
We design with trademark considerations in mind. Formal trademark clearance requires IP counsel.
Logo projects typically run 6-10 weeks for Westwood clients.
