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Logo usage
guidelines & standards
in Washington, D.C.

avatar
Design systems make brands scalable — but only
if they’re documented. A brandbook turns creative intent into consistent execution.
Instant alignment
No messy handoffs
Scales with every new channel

Challenges we solve

No conflict.

Just one voice.

When a brand speaks
in fragments, people don’t listen — they scroll. With a clear brandbook, your voice shows up the same in every slide, screen, and store shelf — instantly recognizable, even without the logo.

Everyone’s making
it up as they go.

No shared rules means
no shared results.

Design breaks across platforms.

What works on Instagram fails
in a pitch deck.

Hard to apply,
hard to remember.

Good design gets lost without structure.

Doesn’t hold up next
to competitors.

The identity doesn’t reflect
the actual value.

Who we work with

Startups
First impressions shape trust.
Make your identity work
from day one.
  • Foundational systems
  • Logo, color - backed by use cases
  • Ready for decks and investors
Make it real
Small businesses
You've built something real —
now it needs to look and sound
unified.
  • Bring your brand in line
  • Looks consistent across formats
  • Easy for teams and freelancers
Level it up
Corporations
Legacy doesn't mean rigid.
A brandbook helps mature brands modernize.
  • Flexible systems
  • Guidelines for every department
  • Built for rollout, training, and scale
Structure it
Why does the brand feel inconsistent — even when
the design looks ‘done’?
Because ‘done’ isn’t the same as usable.
That nice logo? No one knows where to put it. Those colors? Different in every slide. The type? Replaced
the second someone opened Google Docs.
A brandbook isn’t a nice-to-have — it’s the manual.
Without it, you're just hoping people guess right.

What goes into brandbook creation?

Built to guide
A good identity needs more than great design — it needs instructions. A brandbook makes your system usable.
Clear principles
Real-world examples
Crafted for everyday use
From pitch decks to packaging, the brandbook ensures consistency across every surface — and every team.
Cross-team clarity
Multi-channel alignment
Structured for scale
The more you grow, the more hands touch your brand. Scalable system keeps it intact no matter the tempo.
System logic
Modular rules
Rooted in your idea
A brandbook captures your voice and keeps it consistent across every touchpoint.
Messaging tone guides
Positioning rules

Your brand looks different everywhere?

Let’s chat

Brandbook cost in Washington, D.C.

Not every brandbook needs the same depth. Pricing scales with brand complexity,
team size, asset count, and delivery needs — not fluff for fluff’s sake.

Solo team, simple use cases, fast turnaround
~ $5,000
Growing brand, multi-surface output, custom variants
~ $7,500
Enterprise-level structure, cross-team rollout, full system logic
~ $10,000
*Final cost depends on strategy time, asset scope, and documentation depth.
Get your custom estimate

What our clients say

Alex Rivers
CEO
star 5

Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.

Karina Miller
Manager
star 5

We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.

Mark Holzman
Manager
star 5

We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways to simplify. We took notes.

Maria Reed
CEO
star 5

We plan to continue working
with Toimi!

Let's chat

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

Can you work with existing brand assets?

Yes. If you already have a logo, color palette, or typography, we can audit and structure them into a formal brand system — including spacing rules, usage tiers, and fail-safes.

What exactly is included in a brandbook?

Typical components: logo system and rules, typography hierarchy, color specs (RGB, CMYK, HEX), layout grids, iconography, imagery direction, and tone-of-voice guidelines (if needed). Custom sections depend on brand needs.

Do you include editable files?

Yes. Alongside the PDF brandbook, we deliver reusable assets in Figma, and optionally exportable packs (SVG, PNG, font files, etc.). Asset kits match what’s documented.


How is it different from a brand guideline PDF?

A brandbook is a logic system — not just a visual manual. It defines how and why elements work, and is meant to be operational, not just reference. We structure for onboarding, scaling, and cross-team alignment use.

Can this integrate with design systems or CMS?

Yes. We can align tokens (type sizes, spacing, color codes) to existing design systems and output brand kits compatible with tools like Figma Libraries, Webflow, or Notion-brand hubs.

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