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Web development

Cloud solutions for business: migration and cost savings

Today we conclude our Business in Search of Software series with an article devoted to cloud-based solutions. Read previous articles here: PWA – Browser Under Hood of Application Nowadays, storing your data in a cloud is considered normal. But if you said that to someone a century ago, that person…

December 20, 2022

4 min
Web development

PWA: web application technology and benefits

So what is a PWA? In essence, it’s a web application disguised as a mobile app. A mobile (native) app is a standalone program on your smartphone. A PWA, on the other hand, is a website that merely looks and acts like one: you open it by tapping an icon…

December 15, 2022

4 min
Project management

Technical support models: outsource vs in-house vs T&M

An IT system is like a car: you have to regularly maintain and service it, replace old parts, and fix various issues. In the context of business, IT support specialists are essentially mechanics for your digital product who configure, service, and repair the software. Tech support services can be rendered…

December 14, 2022

7 min
Project management

Low-code and No-code platforms: business selection

no code low code No company in Russia has been immune to multiple disruptions in IT processes brought over by 2022. With no access to Western software, businesses began searching for alternatives and developing products of their own. There is certainly no shortage of potential discussions about what works and…

December 12, 2022

5 min
Project management

Writing technical specifications for software development

Terms of Reference (TOR) is one of the most difficult aspects in the relationship between the customer and the technical team. This is an age-old problem: customers do not know how to write it, and developers cannot work without it. Why is this happening? Let's first understand what TOR is.…

November 28, 2022

5 min
Project management

Pre-project analytics in IT: how to reduce project risks by 60%

Imagine that you need to buy a new laptop, but there are no specific models in your mind. What are you going to do? Most likely, you will first look for reviews on the Internet, ask friends for recommendations, read reviews, compare features and prices for the options you like,…

November 27, 2022

6 min
Web development

Integrations that will improve efficiency and usability of your website

To start things off, we’d like to share a story that we think really illustrates the importance of integrations. Some time ago, we wanted to surprise our project manager on his birthday and give him a beanbag chair as a gift from the entire team. So we find the right…

November 20, 2022

7 min
Web development

User journey: UX scenario design for conversions

Why behavioral factors matter Behavioral factors are the parameters of user behavior of which search engines determine the quality of the site. They influence the position of the search results. Even though the criteria for evaluating behavioral factors by search engines differ, one thing remains the same - high-quality and…

November 11, 2022

7 min
Project management

Customer journey map: building and optimizing customer path

How does one book a table on a restaurant’s website? At first glance, everything seems pretty simple: the user goes to the site, opens the reservation page, and types in the time and date. But what if they want to contact the manager to ask something about the menu? Or…

April 3, 2022

7 min
Project management

Outstaffing vs retainer: choosing IT team hiring model

What does outstaffing have in common with the Old West? To answer that question we need to look at the meaning of the word ‘headhunting’, which used to be quite literal back in the days. Nowadays, outstaffing is closer to this original meaning in a sense that it often takes…

January 17, 2022

4 min

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Top articles ⭐

Complete website development roadmap

Creating your ideal website is exciting and creative — but without structure, it can quickly become chaotic and frustrating. This article breaks down the key stages to help you stay on track and bring your vision to life. Artem Dovgopol Website development is a cyclical process where success depends on…

Top 6 font pairing tools for designers

Fonts. Ah, fonts. Who doesn’t love fonts? You can literally create the most basic design and make it original by simply choosing some unique and well-designed fonts. We’ll introduce you to some of the most useful font services out there and show you how they can help you dive into…

Communication design: how visual communications impact business

In the context of information noise, effective communication is the key to business success. Communication design helps brands convey their ideas and values clearly and distinctly. In this article, we'll examine how this works. Artyom Dovgopol The visual language of communication design allows a brand to speak directly to the…

Website redesign strategy guide

The market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…

High converting landing page: proven formula

Launching a new product? Don't want potential customers to get confused by your super-successfully designed main website?The right landing page can turn a visitor into a customer. Let's figure out what a landing page is and how to set it up for maximum success. Artyom Dovgopol An effective landing page…

Top 9 branding agencies for startups

Looking for the best startup branding agencies? Whether you're launching your MVP, crafting a pitch, or preparing for your next funding round, this list covers the most startup-friendly branding studios in 2026. Artyom Dovgopol Branding doesn’t win the pitch for you — but it makes people stay long enough to…

Best Denver Brand Design Firms

Denver’s branding scene blends mountain-state pragmatism with creative ambition. Local agencies build identities that feel authentic, strategic, and ready to scale — helping brands grow from local recognition to national reach. Artyom Dovgopol Denver branding agencies have a certain calm confidence. They don’t overpromise — they observe, listen, and build…

October 31, 2025

Why Hybrid Products Will Lead 2026: Usability, Stability, and Human-First UX

This article breaks down the most important AI trends of 2025–2026 — and why hybrid, human-centered products are becoming the new default. Artyom Dovgopol Today, the question isn’t whether you use AI.The question is how you use it.The world is moving from GPT-wrappers to architectural solutions — and the difference…

December 1, 2025

Nine key steps to building a successful brand

Successful branding covers all aspects of customer interaction and shapes a company’s unique identity in the market. In this article, we’ll explore nine key steps to help you build a strong and recognizable brand. Artem Dovgopol Remember: a brand is not what you say about yourself — it's what customers…

December 4, 2025

Web Summit 2025: How AI Became the New Normal — and Why Products Still Need Human Logic

A concise breakdown of what Web Summit 2025 revealed about modern product design: AI is the new baseline, but products that win are built on clarity, predictable UX, and human logic. A look at why hybrid systems now outperform “AI-first” tools. Artyom Dovgopol We expected a lot of AI. We…

December 1, 2025

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Playful, bright, and natural — a website for healthy kids’ nutrition

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Internal task manager and time tracker for project management

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A redesign with character: a new website for a construction materials brand

How we created the brand identity and visual system

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From anonymity to trust: boosting brand perception by 70%