Logo usage
guidelines & standards
in Chicago

Chicago brands balance creativity with structure.
A brandbook keeps identity consistent across departments and agencies — no matter the scale.

Instant alignment

Scales across divisions

Trusted by Chicago enterprises

Challenges we solve

No conflict. 
Just one voice.

When a brand speaks
in fragments, people don’t listen — they scroll. With a clear brandbook, your voice shows up the same in every slide, screen, and store shelf — instantly recognizable, even without the logo.

Everyone’s making
it up as they go.

No shared rules means
no shared results.

Design breaks across platforms.

What works on Instagram fails
in a pitch deck.

Hard to apply,
hard to remember.

Good design gets lost without structure.

Doesn’t hold up next
to competitors.

The identity doesn’t reflect
the actual value.

Who we work with

Startups

First impressions shape trust.
Make your identity work
from day one.

Foundational systems
Logo, color - backed by use cases
Ready for decks and investors

Make it real

Small businesses

You've built something real —
now it needs to look and sound
unified.

Bring your brand in line
Looks consistent across formats
Easy for teams and freelancers

Level it up

Corporations

Legacy doesn't mean rigid.
A brandbook helps mature brands modernize.

Flexible systems
Guidelines for every department
Built for rollout, training, and scale

Structure it

Why does the brand feel inconsistent — even when
the design looks ‘done’?

Because ‘done’ isn’t the same as usable.

That nice logo? No one knows where to put it. Those colors? Different in every slide. The type? Replaced
the second someone opened Google Docs.

A brandbook isn’t a nice-to-have — it’s the manual. Without it, you're just hoping people guess right.

What goes into brandbook creation?

Built to guide

A good identity needs more than great design — it needs instructions. A brandbook makes your system usable.

Clear principles

Real-world examples

Crafted for everyday use

From pitch decks to packaging, the brandbook ensures consistency across every surface — and every team.

Cross-team clarity

Multi-channel alignment

Structured for scale

The more you grow, the more hands touch your brand. Scalable system keeps it intact no matter the tempo.

System logic

Modular rules

Rooted in your idea

A brandbook captures your voice and keeps it consistent across every touchpoint.

Messaging tone guides

Positioning rules

Your brand looks different everywhere?

Let’s chat

Brandbook cost in Chicago

Not every brandbook needs the same depth. Pricing scales with brand complexity,
team size, asset count, and delivery needs — not fluff for fluff’s sake.

Solo team, simple use cases, fast turnaround

~ $5,000

Growing brand, multi-surface output, custom variants

~ $7,500

Enterprise-level structure, cross-team rollout, full system logic

~ $10,000

*Final cost depends on strategy time, asset scope, and documentation depth.

Get your custom estimate

What our clients say

Michelle Vo

Marketing Director

What impressed me most was how Toimi combined design sense with technical detail. Every idea was backed up by reasoning, and they weren’t afraid to challenge us if it meant a stronger outcome.

Lina Chen

Operations Director

We had a pretty complex setup request. They broke it down, kept us updated at every step, and delivered earlier than we thought possible.

Rajesh Patel

CEO

Clear process, fast approvals, no drama. Exactly how a project should run.

Piotr Kowalski

Project Manager

We’ll definitely continue working together.

Real cases. Clear results.

Read case

How we reinvented a major oil company's brand from scratch

Analytics

Branding

How we created a modular identity inspired by linguistic structures

Analytics

Branding

View all cases

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

How do you approach branding for established Chicago companies?

Chicago has a strong corporate culture, so our approach balances modern design thinking with respect for legacy. We make updates that feel like evolution — not disruption — keeping stakeholder trust intact.

Do you collaborate with local Chicago agencies or production partners?

Yes. We often coordinate with local design studios, signage providers, and marketing firms to ensure seamless rollout — especially for multi-location businesses and events across the city.

How do you ensure brand consistency across large organizations?

We create clear governance systems: brand guidelines, approval workflows, and internal toolkits. For many Chicago enterprises, consistency across departments is more important than speed — we help them achieve both.

What’s unique about branding for B2B and industrial sectors in Chicago?

Many of our Chicago clients come from manufacturing, logistics, and finance. We build visual systems that communicate reliability and expertise while staying approachable and adaptable for modern digital platforms.

How do you handle brand rollout across offices and divisions?

We plan phased rollouts — HQ first, then regional offices — using localized templates and staff training sessions. This helps large teams adopt the new identity smoothly and consistently.

How do you keep stakeholders aligned during long approval cycles?

Chicago projects often have multiple approval layers. We manage this through structured check-ins, visual summaries for executives, and shared dashboards — ensuring every department stays informed and aligned.

Can you modernize a brand without losing its heritage?

Absolutely. We analyze what parts of the brand carry emotional or historical value and preserve those. Then we rebuild the system around them with updated typography, color, and tone for today’s audiences.

How do you handle compliance or industry regulations in branding?

For sectors like finance, healthcare, or public services, we ensure all visual and verbal elements comply with industry standards. That includes accessibility, data protection visuals, and approved language use.

Do you support internal brand education or onboarding?

Yes — we often create internal “brand launch kits” for Chicago teams, including slide decks, training videos, and simplified style cards. It helps non-designers understand and use the brand correctly.

How do you test a new brand before public rollout?

We run internal pilot launches with staff and selected clients, followed by soft external testing (LinkedIn visuals, microsites, or limited ad campaigns). For Chicago, where reputation and trust matter deeply, this controlled rollout helps minimize risk.