Logo usage
guidelines & standards
in Austin

In Austin’s fast-moving startup scene, brand systems keep teams aligned through pivots and rebrands. A brandbook turns creative chaos into consistent growth.

Instant alignment

Built for Austin teams

Scales with every new launch

Challenges we solve

No conflict. 
Just one voice.

When a brand speaks
in fragments, people don’t listen — they scroll. With a clear brandbook, your voice shows up the same in every slide, screen, and store shelf — instantly recognizable, even without the logo.

Everyone’s making
it up as they go.

No shared rules means
no shared results.

Design breaks across platforms.

What works on Instagram fails
in a pitch deck.

Hard to apply,
hard to remember.

Good design gets lost without structure.

Doesn’t hold up next
to competitors.

The identity doesn’t reflect
the actual value.

Who we work with

Startups

First impressions shape trust.
Make your identity work
from day one.

Foundational systems
Logo, color - backed by use cases
Ready for decks and investors

Make it real

Small businesses

You've built something real —
now it needs to look and sound
unified.

Bring your brand in line
Looks consistent across formats
Easy for teams and freelancers

Level it up

Corporations

Legacy doesn't mean rigid.
A brandbook helps mature brands modernize.

Flexible systems
Guidelines for every department
Built for rollout, training, and scale

Structure it

Why does the brand feel inconsistent — even when
the design looks ‘done’?

Because ‘done’ isn’t the same as usable.

That nice logo? No one knows where to put it. Those colors? Different in every slide. The type? Replaced
the second someone opened Google Docs.

A brandbook isn’t a nice-to-have — it’s the manual. Without it, you're just hoping people guess right.

What goes into brandbook creation?

Built to guide

A good identity needs more than great design — it needs instructions. A brandbook makes your system usable.

Clear principles

Real-world examples

Crafted for everyday use

From pitch decks to packaging, the brandbook ensures consistency across every surface — and every team.

Cross-team clarity

Multi-channel alignment

Structured for scale

The more you grow, the more hands touch your brand. Scalable system keeps it intact no matter the tempo.

System logic

Modular rules

Rooted in your idea

A brandbook captures your voice and keeps it consistent across every touchpoint.

Messaging tone guides

Positioning rules

Your brand looks different everywhere?

Let’s chat

Brandbook cost in Austin

Not every brandbook needs the same depth. Pricing scales with brand complexity,
team size, asset count, and delivery needs — not fluff for fluff’s sake.

Solo team, simple use cases, fast turnaround

~ $5,000

Growing brand, multi-surface output, custom variants

~ $7,500

Enterprise-level structure, cross-team rollout, full system logic

~ $10,000

*Final cost depends on strategy time, asset scope, and documentation depth.

Get your custom estimate

What our clients say

Michelle Vo

Marketing Director

What impressed me most was how Toimi combined design sense with technical detail. Every idea was backed up by reasoning, and they weren’t afraid to challenge us if it meant a stronger outcome.

Lina Chen

Operations Director

We had a pretty complex setup request. They broke it down, kept us updated at every step, and delivered earlier than we thought possible.

Rajesh Patel

CEO

Clear process, fast approvals, no drama. Exactly how a project should run.

Piotr Kowalski

Project Manager

We’ll definitely continue working together.

Real cases. Clear results.

Read case

How we reinvented a major oil company's brand from scratch

Analytics

Branding

How we created a modular identity inspired by linguistic structures

Analytics

Branding

View all cases

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

How do you adapt branding for the Austin startup ecosystem?

We lean into what makes Austin unique — a spirit of innovation, authenticity, “Keep Austin Weird” sensibility — while preserving clarity. We map your brand to Austin’s network, culture, and competitive landscape so that you don’t feel like a “generic tech company”.

Do you have experience working with Austin agencies, printers, and production partners?

Yes — we frequently tap into local partners (print shops, event producers, local marketers) to ensure quality, speed, and logistical ease. That also helps with faster feedback loops and lower transport costs.

How do you balance “startup agility” with long-term consistency?

From day one, we build modular systems: core identity + flexible extensions. The core remains stable; extensions (sub-brands, visual treatments) adapt. This ensures you can pivot without breaking brand coherence.

How do you validate brand ideas in Austin’s market before full rollout?

We use local interviews, micro-focus groups, A/B tests with early adopters, and soft launches (e.g. to Austin-area users first). We also lean on insights from events or meetups in Austin to test resonance.

How do you help with positioning when many Austin startups compete in similar spaces (SaaS, fintech, etc.)?

We do deep competitor/benchmark audits—especially of Austin-based startups—to find whitespace. Then we push narrative differentiation: mission, culture, story. Great branding in Austin often leans into values, founder voice, or local roots.

How do you ensure brand scales across product, marketing, and culture?

We design brand systems that aren’t just visual (colors, fonts), but behavioral (voice, tone, internal rituals). We provide templates for product UIs, marketing campaigns, even internal use so that everyone “speaks brand”.

What’s the process for stakeholder alignment when founders, designers, and engineers are remote or distributed?

We use collaborative tools (Figma, Miro, Slack, async video) and structured workshops. Even when remote, we follow a clear cadence of checkpoints, design reviews, and alignment sessions so misinterpretation is minimized.

How do you future-proof a brand for growth phases (pre-seed → Series A → expansion)?

We build brand architecture that anticipates dilution: adding sub-brands, product lines, or global extensions. We also define guardrails so brand integrity isn’t lost when multiple teams or regions join later.

What key metrics or signals do you look at to know a brand is “working” in Austin / U.S. market?

Key metrics include brand awareness among target users, brand recall and differentiation, engagement on brand-led content, lead conversion uplift linked to brand touchpoints, and employee alignment or internal adoption.

How do you handle legal, naming, and IP in the U.S., especially for Austin startups?

We do a naming vetting stage (trademark screening, domain checks). We partner with U.S. IP attorneys to ensure your name/logo can be registered. We also avoid visuals or names that collide with existing Texas or U.S. brands.