Brand & marketing

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Chatbots for business: automation and cost savings

Want to cut support costs and handle customer queries 24/7? Let's look at how chatbots can help your business - no fluff, just real solutions and numbers. Artyom Dovgopol Remember needing a manager for every little question? Chatbots handle the routine so your team can focus on what matters 😉…

January 7, 2025

7 min

530

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Brand positioning: how to stand out from competitors

With countless quality products on today's market, all competing for attention, a good idea or even a quality product alone isn't enough to reach the top tier. This article explores the critical importance of proper brand positioning and why it's essential for market success. Artyom Dovgopol Brand positioning is the…

April 17, 2025

9 min

492

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Social media website integration: setup and API

Social media has long evolved beyond being platforms just for memes and unrealistic photos – they are powerful tools for generating sales. However, to bring real profit, they must be properly integrated into business processes. In this article, we’ll explain how social media can help and how to adjust them…

March 7, 2025

10 min

492

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Rebranding: renewal strategy without losing customers

Market success requires adaptation. Whether prompted by economic crisis, climate change, or geopolitical shifts, we'll explain when rebranding is necessary and how to implement it strategically for optimal results. Artyom Dovgopol A successful rebrand doesn’t erase your story; it refines the way it’s told😉 Key takeaways 👌 Rebranding is a…

April 23, 2025

13 min

375

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Brand awareness: growth strategies in digital environment

How do you turn a little-known app into a go-to brand users instantly recall when facing a specific problem? In today's world of overconsumption, a strong, recognizable image can be the key to success. In this article, we’ll share practical strategies and marketing tips to help make your brand truly…

April 23, 2025

13 min

365

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Website redesign strategy guide

The market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…

May 26, 2025

13 min

318

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Top 9 branding agencies for startups

Looking for the best startup branding agencies? Whether you're launching your MVP, crafting a pitch, or preparing for your next funding round, this list covers the most startup-friendly branding studios in 2026. Artyom Dovgopol Branding doesn’t win the pitch for you — but it makes people stay long enough to…

August 6, 2025

19 min

64

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Nine key steps to building a successful brand

Successful branding covers all aspects of customer interaction and shapes a company’s unique identity in the market. In this article, we’ll explore nine key steps to help you build a strong and recognizable brand. Artem Dovgopol Remember: a brand is not what you say about yourself — it's what customers…

December 4, 2025

11 min

22