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Brand & marketing

13 different articles on how to build your brand

Articles by category

Date

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Oldest first

Brand & marketing

Integrated Marketing & Sales in 2026+: How Companies Grow in an Era of Overheated Channels

Marketing no longer works as a set of isolated tools. In an overheated, highly competitive landscape, growth requires a system where website, SEO, sales, content, and trust work as one infrastructure. Artyom Dovgopol When competition for attention reaches its peak, growth is no longer about traffic or funnels — it’s…

December 18, 2025

46 min
Brand & marketing

Nine key steps to building a successful brand

Successful branding covers all aspects of customer interaction and shapes a company’s unique identity in the market. In this article, we’ll explore nine key steps to help you build a strong and recognizable brand. Artem Dovgopol Remember: a brand is not what you say about yourself — it's what customers…

December 4, 2025

11 min
Brand & marketing

Top 9 branding agencies for startups

Looking for the best startup branding agencies? Whether you're launching your MVP, crafting a pitch, or preparing for your next funding round, this list covers the most startup-friendly branding studios in 2026. Artyom Dovgopol Branding doesn’t win the pitch for you — but it makes people stay long enough to…

August 6, 2025

20 min
Brand & marketing

How to build a strong brand in 7 steps

Creating a strong brand starts with the right foundation — a baseline that keeps your project steady through any crisis. Good design and visuals help, but won’t save you when things fall apart. Want to build a lasting strategy and brand identity? We’ve gathered everything you need to stand out…

June 5, 2025

13 min
Brand & marketing

Website redesign strategy guide

The market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…

May 26, 2025

13 min
Brand & marketing

Halo effect in marketing: how first impression shapes brand

Your clients form an opinion in just 50 milliseconds — if the first impression falls flat, your smart design choices won’t matter. This snap judgment is known as the halo effect, and we’re here to explain it. Artyom Dovgopol Skillful use of the halo effect turns a brand's first impression…

May 12, 2025

13 min
Brand & marketing

Rebranding: renewal strategy without losing customers

Market success requires adaptation. Whether prompted by economic crisis, climate change, or geopolitical shifts, we'll explain when rebranding is necessary and how to implement it strategically for optimal results. Artyom Dovgopol A successful rebrand doesn’t erase your story; it refines the way it’s told😉 Key takeaways 👌 Rebranding is a…

April 23, 2025

13 min
Brand & marketing

Brand awareness: growth strategies in digital environment

How do you turn a little-known app into a go-to brand users instantly recall when facing a specific problem? In today's world of overconsumption, a strong, recognizable image can be the key to success. In this article, we’ll share practical strategies and marketing tips to help make your brand truly…

April 23, 2025

14 min
Brand & marketing

Dynamic identity: adaptive branding in the digital era

These days, keeping up with trends has become a full-time job.One tool that can make you more efficient and flexible is called dynamic brand identity. In this article, we’ll explain what dynamic brand identity is and how it can help you reach new heights of customer loyalty and brand reputation.…

April 17, 2025

13 min
Brand & marketing

Brand positioning: how to stand out from competitors

With countless quality products on today's market, all competing for attention, a good idea or even a quality product alone isn't enough to reach the top tier. This article explores the critical importance of proper brand positioning and why it's essential for market success. Artyom Dovgopol Brand positioning is the…

April 17, 2025

10 min
Brand & marketing

Brand book: systematic visual identity for business scaling

Brandbook is not just another fancy word from Pinterest, but one very important instrument necessary for the creation of unified and recognizable brand identity. In this article, we’ll tell you all about it, how it’s built, and what can it do for your business. Artyom Dovgopol Brand book helps you…

April 8, 2025

10 min

12

Top articles ⭐

Chatbots for business: automation and cost savings

Want to cut support costs and handle customer queries 24/7? Let's look at how chatbots can help your business - no fluff, just real solutions and numbers. Artyom Dovgopol Remember needing a manager for every little question? Chatbots handle the routine so your team can focus on what matters 😉…

January 7, 2025

Social media website integration: setup and API

Social media has long evolved beyond being platforms just for memes and unrealistic photos – they are powerful tools for generating sales. However, to bring real profit, they must be properly integrated into business processes. In this article, we’ll explain how social media can help and how to adjust them…

Brand positioning: how to stand out from competitors

With countless quality products on today's market, all competing for attention, a good idea or even a quality product alone isn't enough to reach the top tier. This article explores the critical importance of proper brand positioning and why it's essential for market success. Artyom Dovgopol Brand positioning is the…

Rebranding: renewal strategy without losing customers

Market success requires adaptation. Whether prompted by economic crisis, climate change, or geopolitical shifts, we'll explain when rebranding is necessary and how to implement it strategically for optimal results. Artyom Dovgopol A successful rebrand doesn’t erase your story; it refines the way it’s told😉 Key takeaways 👌 Rebranding is a…

Brand awareness: growth strategies in digital environment

How do you turn a little-known app into a go-to brand users instantly recall when facing a specific problem? In today's world of overconsumption, a strong, recognizable image can be the key to success. In this article, we’ll share practical strategies and marketing tips to help make your brand truly…

Website redesign strategy guide

The market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…

Top 9 branding agencies for startups

Looking for the best startup branding agencies? Whether you're launching your MVP, crafting a pitch, or preparing for your next funding round, this list covers the most startup-friendly branding studios in 2026. Artyom Dovgopol Branding doesn’t win the pitch for you — but it makes people stay long enough to…

Nine key steps to building a successful brand

Successful branding covers all aspects of customer interaction and shapes a company’s unique identity in the market. In this article, we’ll explore nine key steps to help you build a strong and recognizable brand. Artem Dovgopol Remember: a brand is not what you say about yourself — it's what customers…

December 4, 2025

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Creative brand concept & strategy

We develop brand concepts that define positioning, express identity, and guide growth.

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Logo usage guidelines & standards

We create brandbooks that unify your visual identity and strengthen communication across all channels.

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Playful, bright, and natural — a website for healthy kids’ nutrition

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Internal task manager and time tracker for project management

screen from the site of company

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A redesign with character: a new website for a construction materials brand

How we created the brand identity and visual system

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From anonymity to trust: boosting brand perception by 70%