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Brand awareness: growth strategies in digital environment
How do you turn a little-known app into a go-to brand users instantly recall when facing a specific problem? In today's world of overconsumption, a strong, recognizable image can be the key to success. In this article, we’ll share practical strategies and marketing tips to help make your brand truly…
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Types of Business Software: How to Choose the Right Solution
What is software? Most people would probably say it’s a program for a PC or a phone that works with data. The question is, can a website be considered software according to this definition? And what if it has under-the-hood functionality, such as SAP or payment capabilities? The word software…
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Web designer tools: 100+ work resources
Every designer probably has their own set of handy websites that they use for work. We’ve decided to show you some of the sites that we use and share our own selection of interesting resources for web designers, from stock sites to news channels and neural networks. It’ll be useful…
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PWA: web application technology and benefits
So what is a PWA? In essence, it’s a web application disguised as a mobile app. A mobile (native) app is a standalone program on your smartphone. A PWA, on the other hand, is a website that merely looks and acts like one: you open it by tapping an icon…
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Branding Agency for Startups: How to Choose and What to Expect
You've decided your startup needs a branding agency. Now you're looking at 50 portfolios that all look impressive and 50 proposals that all promise "strategic brand identity." Here are the 7 criteria that separate agencies that actually understand startups from agencies that treat you like a small version of their…
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Digitizing a $1.74T industry: How we transformed brick catalogues into conversion platforms
In brick manufacturing, online catalogues must handle massive product ranges, bulk orders, and technical detail. See how Toimi redesigned catalogues for a $1.74T industry into seamless, conversion-focused digital platforms. Artyom Dovgopol In industries like brick manufacturing, complexity isn’t a barrier — it’s raw material. Our job is to shape it…
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Drupal vs WordPress in 2026: which costs less to own, and when is it time to switch?
For most business sites, WordPress costs less to own. Hosting starts lower, the developer pool is far larger, and there is no forced major rebuild every two years. Drupal pays for itself when you need fine-grained permissions, many languages, or many sites on one codebase. Still on Drupal 7? Its…
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Which business processes should you automate first? 15 workflow examples with a scoring sheet
Automate first the work that runs often, follows clear rules and already lives in your software. Lead routing, invoice capture, order sync, overdue reminders and onboarding checklists usually lead the list. Score each candidate on frequency, time, error cost, rule clarity and data readiness. Your top three scores are the…
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Competitor analysis: market research methodology
In the modern digital world, success is not possible without a detailed and thorough analysis of rival companies. We will give you a few pointers on how to collect info about your competitors, analyze it, and use it for the good of your business. Artyom Dovgopol Analysis of competitors is…
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Writing technical specifications for software development
Terms of Reference (TOR) is one of the most difficult aspects in the relationship between the customer and the technical team. This is an age-old problem: customers do not know how to write it, and developers cannot work without it. Why is this happening? Let's first understand what TOR is.…
