Search engines need a clear path. We fix crawl errors,
loading delays, and index
gaps so nothing valuable
gets overlooked.
Slow pages hurt
you rankings.
We optimize Core Web Vitals
and remove bottlenecks.
Duplicate or broken
URLs waste authority.
We resolve canonical conflicts, redirects, and crawl loops.
Mobile experience underperforms.
We ensure responsive design
and scripts perform seamlessly.
Updates don’t reflect
in search.
We audit sitemaps and indexing for discoverability.
We price based on site scale, audit complexity, and implementation depth
— not traffic volume.
Each plan adapts to your current setup, goals, and technical stack.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Technical SEO addresses the engineering aspects of search optimization: site performance, crawlability, indexability, structured data, technical implementation quality. Many Santa Monica companies produce good content on technically broken sites. Technical SEO fixes these foundation issues so subsequent content and link building work actually compounds into ranking improvements.
Comprehensive technical SEO includes Core Web Vitals optimization (LCP, INP, CLS performance metrics), crawlability and indexability auditing and remediation, structured data implementation (Schema.org markup), XML sitemap optimization, robots.txt configuration, HTTPS and security implementation, mobile-first indexing optimization, JavaScript SEO (for React/Vue/Angular sites — particularly relevant given Silicon Beach's React dominance), international SEO implementation, large-site crawl budget management.
Core Web Vitals are Google ranking factors measuring real-user performance. We optimize Largest Contentful Paint through image optimization, critical resource prioritization, server response time improvements; Interaction to Next Paint through JavaScript execution optimization; Cumulative Layout Shift through proper image sizing, font loading, dynamic content handling. For Santa Monica clients, Core Web Vitals optimization often requires coordination with development teams.
JavaScript-heavy sites (React, Vue, Angular applications) pose specific SEO challenges — Google must execute JavaScript to index content, which is slower and less reliable than parsing traditional HTML. We handle JavaScript SEO through server-side rendering (SSR) or static site generation where possible, hybrid rendering strategies for different page types, proper crawler access to JavaScript resources, testing with Google's URL Inspection tool, performance optimization of JavaScript bundles.
Structured data helps Google understand content and enables rich SERP features. We implement product schema for e-commerce, article schema for blog/news content, FAQ schema, review and rating schema, local business schema for Santa Monica physical locations, organization schema, breadcrumb schema for navigation, video schema for video content, industry-specific schemas.
Yes — international SEO requires specific technical expertise. We handle hreflang tag implementation across language and country variants, domain strategy (ccTLDs vs. subdirectories vs. subdomains), geographic targeting in Google Search Console, content localization considerations beyond translation, technical handling of multilingual content management systems.
Our technical audits use professional tools (Screaming Frog, Sitebulb, Ahrefs Site Audit, SEMrush Site Audit) combined with manual expert review. We identify critical issues requiring immediate attention, high-priority issues with significant SEO impact, medium-priority improvements worth systematic addressing, strategic opportunities for technical competitive advantage.
Technical SEO engagements vary by scope. Focused technical audits with remediation plans: 3-5 weeks. Comprehensive technical SEO including remediation and optimization: 8-16 weeks. Ongoing technical SEO as part of retainer programs: continuous work.
