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How to choose a CMS: A beginner’s guide

7 min

Launching a website but lost in CMS options? Let's figure out which platform works best for you - just practical advice.

Artyom Dovgopol
Artyom Dovgopol

Choosing the right CMS is like picking the right car – you don’t need to know what’s under the hood, as long as it’s easy to drive! 😉

Key takeaways👌

Modern CMS lets you run a site without coding skills

Your site type and budget determine the best system

Popular platforms include all essential tools

What is CMS?

In 2025, running a site without CMS is like writing in Notepad instead of Word. Think of it as LEGO for websites - you just snap pieces together instead of coding. About 65% of sites use CMS today. The rest? Either simple landing pages or custom-built corporate systems.

Interesting fact 👀

WordPress runs 40% of the web. Like Android - not the fanciest, but gets the job done.

Which CMS to choose

WordPress (40% of the market)

  • Perfect for: Blogs, small stores, business websites
  • Budget: $100 to $1,000 at the start
  • Monthly Expenses: $10–50 for hosting and updates
  • Learning Curve: 2–3 days for basic functions
  • Fun Fact: The New York Times, Bloomberg, and BBC use WordPress for their blogs. Development costs for a large WordPress site can go up to $100,000

Drupal (2% of the market, but still a powerhouse)

  • For: Large corporations, government agencies
  • Budget: From $5,000 to start
  • Monthly Expenses: $100–500 for support
  • Learning Curve: At least a month
  • Case Study: NASA and the U.S. government use Drupal for its security features. After that, many government agencies followed suit

Shopify (4% of the e-commerce market)

  • Perfect for: E-commerce sites of all sizes
  • Budget: $29–299 per month + transaction fees
  • Launch Time: 1 day to 2 weeks
  • 24/7 Support: Included in the price
  • Real Stats: Stores on Shopify see an average of 25% increase in sales in the first three months. Built-in analytics also help track which products sell best and why
Think

It's not about the brand name. A basic WordPress site that works beats a fancy Drupal setup that confuses everyone

How much does it cost?

Real numbers for 2025:


CMS
Initial Costs
Monthly Costs
Customization Costs
WordPress
$500–2,000
$50–150
From $50/hr
Drupal
$5,000–20,000
$200–1,000
From $100/hr
Shopify
$100–1,000
$50–500 From $70/hr
In 2025, CMS isn't just a website engine - it's your business ecosystem. Miss this, and you're falling behind.

Toby Lütke, Shopify founder

SEO and promotion: What works in 2025

Google has become smarter at evaluating websites, and your choice of CMS plays a significant role in your site’s search ranking. 

WordPress remains the top choice – websites built on it get indexed 20% faster thanks to built-in optimization and powerful SEO plugins like Yoast. 

Drupal requires more configuration but offers complete control over SEO parameters, which is valued by larger companies. 

Shopify, on the other hand, is designed out-of-the-box for sales – it adjusts product tags, creates clean URLs, and works seamlessly with Google Shopping.

Fun fact: By 2025, Google has started favoring sites with quality mobile versions and fast loading times. Here, each CMS has its strengths: WordPress is flexible, Drupal excels at caching, and Shopify is built with a streamlined architecture.

And more about
And a bit more about CMS...

Want to learn how to properly secure your website? Check out our article What is website technical support and how is it important for your business? for tips on protection from hacks and backup solutions

Meme

Trends in 2025

CMS platforms are no longer just engines for websites. Here are the major shifts:

Headless CMS – When content is separated from presentation:

One content source for both the website and app

Faster page loading

Easy scaling

Popularity grew by 300% in the last year

AI in CMS:

Automated content creation

Smart image optimization

User personalization

Visitor behavior analysis

Recommended to explore:
WordPress.org

For those who want full control.

Shopify.com

For quick e-commerce setup.

Drupal.org

For serious, secure projects.

Wix.com

For simple sites.

Conclusion

A CMS isn’t a high-tech mystery; it’s just a tool. WordPress works well for beginners, Drupal is for geeks, and Shopify is for business owners. The key is not to chase trends, but to choose what works best for you.

Start with a simple project, see how you get along with your chosen system, and remember: you can always switch CMS later if your first choice doesn’t fit.

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