Getting found is the first step in SEO. True optimization transforms your website
into a structured, fast,
and trustworthy platform
that both search engines reward and users enjoy staying on.
Your site is live, but buried on the 10th page.
Meta structure rebuilt. Search intent aligned with every page.
Navigation feels messy
and hard to follow.
Hierarchy streamlined.
Crawl paths simplified.
Traffic comes, but leaves
empty-handed.
Content optimized for clarity. Frictionless conversion paths.
Links exist, but don’t carry weight.
Authority distributed. Strategic signals amplified sitewide.
We price based on scope and complexity — not vanity metrics.
Each tier is designed to match where your business is right now.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Site structure affects both how Google understands your site and how users navigate it. Poorly structured sites under-rank despite good content and lose users despite good design. For Santa Monica clients with substantial content libraries, product catalogs, or complex service offerings, investing in site structure pays dividends across SEO performance, user engagement, and conversion.
Site structure work includes information architecture audits of existing sites, taxonomy and category development, URL structure design, navigation design (primary nav, secondary nav, breadcrumbs, footer), internal linking strategy, sitemap structure (both XML for search engines and HTML for users), topic clustering strategies (pillar pages and supporting content), faceted navigation handling for large sites.
Topic clusters organize content around comprehensive pillar pages with interconnected supporting content, signaling topical authority to Google. We develop cluster strategies through identifying high-value topics for pillar investment, planning supporting content addressing specific questions, designing internal linking patterns reinforcing topical relationships, measuring cluster performance over time.
URL structure is difficult to change once established. We design URLs with clear hierarchy reflecting site structure, short descriptive URLs, keyword inclusion where natural, consistent patterns across sections, lowercase letters and hyphens, absence of parameters where avoidable, trailing slash consistency.
Navigation must serve both SEO and UX. We design primary navigation exposing top-level sections, secondary navigation for section-specific organization, breadcrumbs indicating hierarchy, mega-menus for sites with extensive product or service catalogs, sticky navigation for long scroll pages, mobile-specific navigation patterns.
Internal links distribute PageRank, signal topic relationships, enable user navigation. Our internal linking strategy addresses contextual links within content, navigation links creating site structure, related content recommendations, link equity flow to priority pages, orphan page prevention, internal anchor text variety supporting keyword diversity.
E-commerce site structure has specific requirements: category and subcategory organization matching shopping behavior, faceted navigation enabling filtering without URL explosion, product page SEO considerations, collection pages beyond standard categories, breadcrumb consistency supporting navigation through complex catalogs.
Site structure projects range in scope. Focused structure audits and recommendations: 2-4 weeks. Comprehensive restructuring of existing sites: 6-12 weeks. New site structure design (typically part of redesign projects): integrated into redesign scope.
