Brand style guide development in Chicago

Chicago brands value clarity and precision. We build documentation that unites design, marketing, and operations — so every department works efficiently.

Consistent standards

Developed for Chicago organizations

A tone you can trust

Challenges we solve

Clear to follow.
Precise to scale.

Good documentation isn’t just pretty diagrams. We make sure your guidelines are readable, applicable, and respected — from new hires to third-party teams.

The brand looks sharp.
The output doesn’t.

Without guidance, teams fill
in the gaps — often wrong.

It feels off. But nobody
knows why.

Everything is a guess when expectations aren’t set.

Designs drift. Rules bend. Quality drops.

One update in Figma, five different interpretations in code.

Writers keep asking the same questions.

If voice and tone aren’t defined - product’s voice is lost.

Who we work with

Startups

You don’t need a 200-page manual. Just clear rules that help others build with you.

Voice, tone, and visual basics
Doesn’t feel like a red tape
Ready for onboarding

Start with clarity

Small businesses

As more people join, alignment fades. We create one system everyone can follow.

Shared rules
Designed for handoffs and scaling
Quick to brief and update

Get everyone aligned

Corporations

What worked for 10 won’t work
for 100. We build documentation that scales with you.

Interaction, tone, and UI specs
Clear roles and responsibilities
Built for multi-team use

Systemize your output

Why isn’t the brand consistent — even with a full brandbook?

Because if people can’t find it, they won’t follow it.

Your docs live in five different tools. The headline rules contradict the landing page. Marketing does one thing, Product another — and Support is writing from scratch. That’s not documentation. That’s chaos.

Good guidelines don’t just show what’s allowed —
they show how to do it, and why it matters.

What goes into guidelines creation?

Built for the shelf — not the deck

Guidelines should reflect how work gets done — not just how it looks in Figma. We document for action.

Real-world cases

Cross-team clarity

Easy to keep alive

A dead doc helps no one. We build systems that are easy to update, evolve, and expand.

Version-ready

Built to grow

Works across tools

Whether your team’s in Notion, Figma, or Confluence — we make it usable wherever it lives.

Tool-agnostic

Easy to share

Shaped by your team

We don’t impose templates. We learn how your people work — then design around it.

Process-aware

Aligned with roles

Still winging it on brand decisions?

Let’s chat

Custom guidelines cost
in Chicago

Not every team needs the same depth. Pricing reflects complexity, team size,
and rollout — not fluff.

Single team, voice & tone basics

~ $1,800

Multi-team setup, content + design

~ $3,500

Full system, live training, upkeep-ready

~ $5,500

*Final cost depends on number of teams, platforms, and integration complexity.

Get your custom estimate

What our clients say

Alex Rivers

CEO

Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.

Karina Miller

Manager

We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.

Mark Holzman

Manager

We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways to simplify. We took notes.

Maria Reed

CEO

We plan to continue working
with Toimi!

Real cases. Clear results.

Read case

How we reinvented a major oil company's brand from scratch

Analytics

Branding

How we created a modular identity inspired by linguistic structures

Analytics

Branding

View all cases

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

What’s the purpose of creating detailed brand guidelines?

In Chicago’s corporate landscape, teams are large and distributed. Guidelines ensure every department and vendor communicates consistently — from internal reports to national campaigns.

Do you create guidelines for existing brands or only new ones?

Both. Many Chicago companies already have visual assets but lack structure. We organize and formalize them into a document that’s clear, repeatable, and ready for enterprise use.

How do you manage multiple departments and agencies working on the same brand?

We develop layered systems — global principles for the brand, plus modular sections for departments or partners. Everyone works within a unified framework.

Can you align visual, verbal, and digital guidelines into one system?

Yes. We integrate design, tone of voice, and digital use cases (web, social, presentations) into a single document to avoid fragmented brand interpretation.

How do you make guidelines practical for non-designers?

We simplify visuals and provide real-world examples. Templates, do’s and don’ts, and short checklists make it easy for marketing and HR teams to apply the brand correctly.

Do you include compliance or accessibility standards?

Absolutely. For industries like finance or healthcare, we add sections on accessibility (WCAG), logo clear space, typography legibility, and brand use within regulatory frameworks.

What format do you deliver guidelines in?

We offer both interactive online versions (Figma, Notion, or web-based portals) and printable PDFs. Many Chicago teams use both — one for internal sharing, one for audits.

How do you handle version control for evolving brands?

We include an update log and assign ownership for maintenance. This ensures brand integrity as campaigns, product lines, or divisions evolve.

Can you help with brand onboarding and internal training?

Yes. We run workshops and training sessions for employees, ensuring the entire organization understands and applies the new system correctly.

How do you measure whether the brand system is effective?

We monitor internal adoption, vendor compliance, and visual consistency across channels. In large organizations, these metrics show whether the brand is functioning or fragmenting.