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Brand style guide development
Not just a brand rulebook — but a practical tool.
We create custom documentation that makes your brand and product easier to build, maintain, and grow.
Boundaries set
Built to be used
Words with weight
Challenges we solve
Clear to follow.
Precise to scale.
Good documentation isn’t just pretty diagrams. We make sure your guidelines are readable, applicable, and respected — from new hires to third-party teams.
The brand looks sharp.
The output doesn’t.
Without guidance, teams fill
in the gaps — often wrong.
Designs drift. Rules bend. Quality drops.
One update in Figma, five different interpretations in code.
Writers keep asking the same questions.
If voice and tone aren’t defined - product’s voice is lost.
It feels off. But nobody
knows why.
Everything is a guess when expectations aren’t set.
Who we work with
Startups
You don’t need a 200-page manual. Just clear rules that help others build with you.
- Voice, tone, and visual basics
- Doesn’t feel like a red tape
- Ready for onboarding
Start with clarity
Small businesses
As more people join, alignment fades. We create one system everyone can follow.
- Shared rules
- Designed for handoffs and scaling
- Quick to brief and update
Get everyone aligned
Corporations
What worked for 10 won’t work
for 100. We build documentation that scales with you.
for 100. We build documentation that scales with you.
- Interaction, tone, and UI specs
- Clear roles and responsibilities
- Built for multi-team use
Systemize your output
What goes into guidelines creation?
Built for the shelf — not the deck
Guidelines should reflect how work gets done — not just how it looks in Figma. We document for action.
Real-world cases
Cross-team clarity
Easy to keep alive
A dead doc helps no one. We build systems that are easy to update, evolve, and expand.
Version-ready
Built to grow
Works across tools
Whether your team’s in Notion, Figma, or Confluence — we make it usable wherever it lives.
Tool-agnostic
Easy to share
Shaped by your team
We don’t impose templates. We learn how your people work — then design around it.
Process-aware
Aligned with roles
Custom guidelines cost
Not every team needs the same depth. Pricing reflects complexity, team size,
and rollout — not fluff.
Single team, voice & tone basics
~ $1,800
Multi-team setup, content + design
~ $3,500
Full system, live training, upkeep-ready
~ $5,500
*Final cost depends on number of teams, platforms, and integration complexity.
Get your custom estimate
What our clients say
Alex Rivers
CEO
Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.
Karina Miller
Manager
We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care
in their approach.
Mark Holzman
Manager
We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways
to simplify. We took notes.
Maria Reed
CEO
We plan to continue working
with Toimi!
Real cases. Clear results.
Read case
How we reinvented a major oil company's brand from scratch
How we created a modular identity inspired by linguistic structures
Let's chat
FAQ
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Isn’t this just a fancier brandbook?
Nope. Most brandbooks show what’s allowed — we show how to apply it, across tools and teams.
We already have some docs. Can you work with them?
Absolutely. We’ll audit what you’ve got, keep what works, and fill the gaps.
What if our teams use different tools?
That’s the point. We build platform-agnostic guidelines that live well in Notion, Figma, Confluence — or wherever you work.
How do we keep it from going stale?
We design systems that are easy to update. Need ongoing support? We offer that too.
Is this only for big teams?
Not at all. Small teams benefit even more — clear guidelines mean fewer handoffs, edits, and do-overs.
