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All categoriesWriting technical specifications for software developmentTerms of Reference (TOR) is one of the most difficult aspects in the relationship between the customer and the technical team. This is an age-old problem: customers do not know how to write it, and developers cannot work without it. Why is this happening? Let's first understand what TOR is.…November 28, 20225 min
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All categoriesPre-project analytics in IT: how to reduce project risks by 60%Imagine that you need to buy a new laptop, but there are no specific models in your mind. What are you going to do? Most likely, you will first look for reviews on the Internet, ask friends for recommendations, read reviews, compare features and prices for the options you like,…November 27, 20226 min
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All categoriesIntegrations that will improve efficiency and usability of your websiteTo start things off, we’d like to share a story that we think really illustrates the importance of integrations. Some time ago, we wanted to surprise our project manager on his birthday and give him a beanbag chair as a gift from the entire team. So we find the right…November 20, 20228 min
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All categoriesUser journey: UX scenario design for conversionsWhy behavioral factors matter Behavioral factors are the parameters of user behavior of which search engines determine the quality of the site. They influence the position of the search results. Even though the criteria for evaluating behavioral factors by search engines differ, one thing remains the same - high-quality and…November 11, 20227 min
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All categoriesCustomer journey map: building and optimizing customer pathHow does one book a table on a restaurant’s website? At first glance, everything seems pretty simple: the user goes to the site, opens the reservation page, and types in the time and date. But what if they want to contact the manager to ask something about the menu? Or…April 3, 20227 min
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All categoriesOutstaffing vs retainer: choosing IT team hiring modelWhat does outstaffing have in common with the Old West? To answer that question we need to look at the meaning of the word ‘headhunting’, which used to be quite literal back in the days. Nowadays, outstaffing is closer to this original meaning in a sense that it often takes…January 17, 20224 min