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All categoriesWebsite redesign strategy guideThe market is constantly shifting these days, with trends coming and going and consumer tastes in a state of constant flux. That’s not necessarily a bad thing — in fact, it’s one more reason to keep your product and your website up to date. In this article, we’ll walk you…May 26, 202513 min
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All categoriesTop 6 font pairing tools for designersFonts. Ah, fonts. Who doesn’t love fonts? You can literally create the most basic design and make it original by simply choosing some unique and well-designed fonts. We’ll introduce you to some of the most useful font services out there and show you how they can help you dive into…May 22, 202514 min
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All categoriesInteractive prototypes: tools and creation methodsThe "plan first" principle remains fundamental in today's digital world — only now, instead of outdated paper sketches, we work with something much closer to the final product: interactive prototypes. Artyom Dovgopol The best way to predict your product’s future is to prototype it. Key Takeaways 👌 Creating interactive prototypes…May 20, 202514 min
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All categoriesComplete website development roadmapCreating your ideal website is exciting and creative — but without structure, it can quickly become chaotic and frustrating. This article breaks down the key stages to help you stay on track and bring your vision to life. Artyom Dovgopol Website development is a cyclical process where success depends on…May 16, 202516 min
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All categoriesMoodboard: What it is and why a designer needs itFlying high in the clouds is part of a designer’s job description, so having a well-assembled reference board is a necessity as much as a productivity trick. Introducing: moodboards. Artyom Dovgopol A moodboard is a designer’s compass — it doesn't draw the map, but it shows the direction where ideas…May 12, 202511 min
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All categoriesHalo effect in marketing: how first impression shapes brandYour clients form an opinion in just 50 milliseconds — if the first impression falls flat, your smart design choices won’t matter. This snap judgment is known as the halo effect, and we’re here to explain it. Artyom Dovgopol Skillful use of the halo effect turns a brand's first impression…May 12, 202512 min
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All categoriesBrand mascot: character that sellsThe market is flooded with ideas, projects, and innovations. To stand out, consider classic promotion methods. Introducing: mascots! A great but often forgotten tool for connecting with your audience. Let’s see how a mascot can benefit your business. Artyom Dovgopol A mascot is a business tool that turns an abstract…May 12, 202514 min
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All categoriesCommunication design: how visual communications impact businessIn the context of information noise, effective communication is the key to business success. Communication design helps brands convey their ideas and values clearly and distinctly. In this article, we'll examine how this works. Artyom Dovgopol The visual language of communication design allows a brand to speak directly to the…May 2, 202512 min
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All categoriesRebranding: renewal strategy without losing customersMarket success requires adaptation. Whether prompted by economic crisis, climate change, or geopolitical shifts, we'll explain when rebranding is necessary and how to implement it strategically for optimal results. Artyom Dovgopol A successful rebrand doesn’t erase your story; it refines the way it’s told. Key takeaways 👌 Rebranding is a…April 23, 202513 min
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All categoriesBrand awareness: growth strategies in digital environmentHow do you turn a little-known app into a go-to brand users instantly recall when facing a specific problem? In today's world of overconsumption, a strong, recognizable image can be the key to success. In this article, we’ll share practical strategies and marketing tips to help make your brand truly…April 23, 202513 min