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Complete
brand transformation
in Washington, D.C.

avatar
Brands don’t fail overnight — they fade, get outpaced, or lose clarity. Rebranding is how you reset direction, update identity, and realign with the market.
Clarity restored
Relevance renewed
Growth unlocked

Challenges we solve

Turning change
into opportunity.

Rebranding gives companies
the chance to refresh identity, reconnect with audiences,
and build a stronger platform
for growth.

Visual identity sending
the wrong signals.

Colors and logos age, leaving
the brand disconnected.

Inconsistent touchpoints across channels.

Websites, packaging, and campaigns no longer align.

Brand built for a different audience.

Current customers expect something different.

Expansion stretching
the brand too thin.

New products and markets outgrow the system.

Who we work with

Startups
Fast pivots leave brands behind. Rebranding builds credibility
and investor trust.
  • Positioning built for growth
  • Scalable identity systems
  • Investor-ready storytelling
Launch with clarity
Small businesses
Expansion makes old branding
feel small. We update visuals
and messaging for wider reach.
  • Refreshed visual language
  • Brand architecture for new lines
  • Clear tone and guides
Expand with confidence
Corporations
Large portfolios drift apart.
We restore consistency and control across markets.
  • Unified brand systems
  • Governance frameworks
  • Long-term management
Stay aligned everywhere
Why didn’t our rebrand change anything?
Because it was only cosmetic.
A new logo and colors can’t fix deeper issues if the strategy stays the same.
You ended up with fresh visuals, but no shift
in positioning, messaging, or brand architecture.
A real rebrand aligns identity, story, and structure —
so the brand doesn’t just look different, it works differently.

What goes into Rebranding?

Resetting perception
A rebrand starts by challenging how the market currently sees you — and reshaping that view.
Brand audits
Audience research
Realigning with business goals
Brands lose power when identity and strategy drift apart. We reconnect them so design supports direction.
Positioning frameworks
Strategic workshops
Unifying what's fragmented
Years of growth create mismatched visuals and mixed messages. We rebuild cohesion across every touchpoint.
Visual systems
Messaging playbooks
Rolling out with impact
A rebrand isn't finished in Figma. We plan launches, updates, and guidelines so the new brand lands.
Rollout planning
Governance tools

Your next chapter deserves more than a new logo.

Let’s chat

Rebranding price
in Washington, D.C.

Rebranding isn’t a paint job. The cost depends on how much strategy needs to be reset,
how extensive the identity system is, and the scale of rollout across markets.

Audit & recommendations on visual/brand tone
~ $3,000
New positioning & story development
~ $5,500
Full rebranding (logo, style, messaging, brandbook)
~ $10,500
*Final cost depends on research depth, asset range, and delivery format.
Get your custom estimate

What our clients say

Alex Rivers
CEO
star 5

Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.

Karina Miller
Manager
star 5

We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.

Mark Holzman
Manager
star 5

We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways to simplify. We took notes.

Maria Reed
CEO
star 5

We plan to continue working
with Toimi!

Let's chat

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

How do we know it’s time to rebrand?

When growth slows, your audience shifts, or your visuals feel dated — those are signs the brand no longer matches the business.

Will a rebrand confuse our existing customers?

Not if it’s done right. A clear rollout plan shows continuity while highlighting what’s new.

What if we only need a design update, not a full rebrand?

We scope each project to fit. Sometimes that means a refresh; other times it’s a full reset.

How long does a rebrand usually take?

From audit to launch, most projects run 3–6 months, depending on scale and assets.

What’s the biggest risk of skipping a rebrand?

Losing relevance. Competitors move faster, and audiences connect with brands that reflect today, not yesterday.

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