A name is the anchor of your brand. It carries strategy, sparks emotion, and sets the tone for everything that follows. Done right, it’s not just a label — it’s the starting point of recognition and growth.
Names that blur into the crowd.
Generic names fade. We craft ones that stand out and stick.
Words that backfire in new markets.
A clever name at home can mean trouble abroad.
Ideas blocked at the trademark office.
Creative sparks die fast if they can’t be legally owned.
Endless brainstorms with no outcome.
Without a process, naming stalls in debate & compromise.
Naming isn’t about pulling words out of a hat. Pricing depends on the depth of research,
number of territories explored, and checks for availability and protection.
5
Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.
5
We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.
5
We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways to simplify. We took notes.
5
We plan to continue working
with Toimi!
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Because names here are expected to be credible and defensible. Many brands operate in education, healthcare, research, and B2B, where trust matters more than cleverness.
Professional services, technology companies, research-driven businesses, and institutions that communicate with serious, informed audiences.
Extremely important. Names should be easy to understand, pronounce, and explain without additional context.
Yes, when they conflict with credibility. Naming should support trust, not undermine it.
Absolutely. Distinction can come from precision, tone, and relevance rather than shock value.
By avoiding slang, short-lived trends, and overly specific references.
Yes. A name should reflect positioning, values, and long-term intent.
Yes. In Boston, names often need to work in formal, academic, or regulated environments.
Yes. We design names that fit into broader systems rather than existing in isolation.
A name that sounds credible, works across formal contexts, and remains relevant over time.
