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Corporate mascot
& character design
in Washington, D.C.

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A mascot is a living symbol of your brand. Unlike a logo, it can show emotion, tell stories, and create an instant bond with your audience. We design characters that capture your brand’s personality.
Recognition
Connection through a relatable character
Versatility across campaigns

Challenges we solve

From concept to
character.

Abstract values and ideas don’t always stick. A mascot transforms them into a clear, recognizable figure that people instantly connect with.

When your brand blends
into the crowd.

Logos and visuals alone can get lost in a busy market.

Disconnected campaigns across touchpoints.

Different campaigns and channels risk feeling disjointed.

Engagement never turns into real attachment.

Likes and clicks mean little without loyalty.

Trendy visuals with no
long-term staying power.

Fads fade fast. Characters
and brand identity endure.

Who we work with

Consumer brands
From food to fintech, mascots
bring personality to industries
that often feel faceless.
  • Distinctive brand storytelling
  • Relatable figure across audiences
  • A visual identity that goes beyond
Stand out
Growing teams
Scaling brands need cohesion.
A mascot unites different campaigns under one face.
  • Consistent presence
  • Flexible use online and offline
  • Reinforcement of brand values
Create unity
Creators & leaders
Personal brands and projects benefit from characters too — mascots make them memorable.
  • Emotional bond with the audience
  • Storytelling that humanizes
  • Long-term recognition strategy
Be remembered
Why doesn’t my brand feel memorable?
Because without a face or story, people only see products and prices. They don’t connect with anything human.
Instead of building attachment, campaigns fade into the background — factual, maybe, but not persuasive or lasting.
A mascot gives your brand personality. It creates recognition at every touchpoint, from ads to packaging, and makes people remember you long after the first impression.

What goes into creating
a brand mascot?

Character with a story
A mascot isn’t just a drawing — it’s a figure with traits, values, and a role that reflects your brand identity.
Core traits
Narrative role
Design built for versatility
Your mascot should work everywhere: packaging, ads, social, events. We design with adaptability in mind.
Cross-platform use
Scalable formats
Expression that connects
From facial cues to body language, we craft mascots that feel alive and invite real emotional response.
Relatable design
Emotional resonance
Longevity over trends
We design mascots to grow with your brand,
not fade with a passing style.
Timeless look
Future-proof strategy

A mascot should carry personality, not just decoration.

Let’s chat

Corporate mascot pricing
in Washington, D.C.

Strong mascots aren’t doodled overnight.
Costs depend on the depth of research, the range of applications, and how far the character
system goes — from a single illustration to a fully scalable brand asset.

Character concept & brand role
~ $2,000
Visual style & naming
~ $4,000
Full character system (scenarios, tone, media kit)
~ $6,000
Get your custom estimate

What our clients say

Alex Rivers
CEO
star 5

Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.

Karina Miller
Manager
star 5

We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.

Mark Holzman
CEO
star 5

We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways to simplify. We took notes.

Maria Reed
Manager
star 5

We plan to continue working
with Toimi!

Let's chat

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

When does a mascot actually make sense?

If you want your brand to be remembered in crowded markets, mascots give you a recognizable face that outlives campaigns and trends.

Aren’t mascots only for kids’ brands?

No. Tech companies, banks, and even B2B firms use mascots to simplify complex ideas and humanize their brand. Tone is tailored — not every character has to be playful.

What’s the difference between a mascot and a logo?

A logo identifies. A mascot engages. The two work together: the logo is your stamp, the mascot is your storyteller.

Can one character really cover every channel?

Yes — if designed right. We create mascot systems with variations for digital, print, events, and motion so they stay consistent everywhere.

How customizable is the process?

Completely. Some brands just need a single character; others want a full system with poses, tone of voice, and media kits.

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