Rebranding gives companies the chance to refresh identity, reconnect with audiences, and build a stronger platform for growth.
Visual identity sending the wrong signals.
Colors and logos age, leaving the brand disconnected.
Inconsistent touchpoints across channels.
Websites, packaging, and campaigns no longer align.
Brand built for a different audience.
Current customers expect something different.
Expansion stretching the brand too thin.
New products and markets outgrow the system.
Rebranding isn’t a paint job. The cost depends on how much strategy needs to be reset,
how extensive the identity system is, and the scale of rollout across markets.
5
What impressed me most was how Toimi combined design sense with technical detail. Every idea was backed up by reasoning, and they weren't afraid to challenge us if it meant a stronger outcome.
5
We had a pretty complex setup request. They broke it down, kept us updated at every step, and delivered earlier than we thought possible.
5
Clear process, fast approvals, no drama. Exactly how a project should run.
5
We'll definitely continue working together.
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When the brand no longer reflects the company’s direction, audience, or offerings, or when growth exposes inconsistencies in how the brand is presented.
No. Many rebranding projects focus on refinement and clarification rather than starting from scratch.
By identifying which elements still work and evolving only what’s holding the brand back.
Growth, mergers, new markets, or outdated positioning.
Yes. Phased rollouts reduce risk and help teams adapt smoothly.
It often brings clarity and alignment around brand direction.
Yes. Rebranding must be realistic to implement across materials and platforms.
Absolutely. It’s often the visual and verbal expression of a deeper shift.
Through consistent messaging and clear rationale behind the change.
A brand that feels clearer, more confident, and easier to manage day-to-day.
