Complete brand transformation in Chicago

Chicago brands evolve with purpose, not panic.
We guide that shift — from confusion to clarity.

Clarity restored

Relevance renewed

Growth unlocked

Challenges we solve

Turning change
into opportunity.

Rebranding gives companies
the chance to refresh identity, reconnect with audiences,
and build a stronger platform
for growth.

Visual identity sending
the wrong signals.

Colors and logos age, leaving
the brand disconnected.

Inconsistent touchpoints across channels.

Websites, packaging, and campaigns no longer align.

Brand built for a different audience.

Current customers expect something different.

Expansion stretching
the brand too thin.

New products and markets outgrow the system.

Who we work with

Startups

Fast pivots leave brands behind. Rebranding builds credibility
and investor trust.

Positioning built for growth
Scalable identity systems
Investor-ready storytelling

Launch with clarity

Small businesses

Expansion makes old branding
feel small. We update visuals
and messaging for wider reach.

Refreshed visual language
Brand architecture for new lines
Clear tone and guides

Expand with confidence

Corporations

Large portfolios drift apart.
We restore consistency and control across markets.

Unified brand systems
Governance frameworks
Long-term management

Stay aligned everywhere

Why didn’t our rebrand change anything?

Because it was only cosmetic. A new logo and colors can’t fix deeper issues if the strategy stays the same.

You ended up with fresh visuals, but no shift
in positioning, messaging, or brand architecture.

A real rebrand aligns identity, story, and structure —
so the brand doesn’t just look different, it works differently.

What goes into Rebranding?

Resetting perception

A rebrand starts by challenging how the market currently sees you — and reshaping that view.

Brand audits

Audience research

Realigning with business goals

Brands lose power when identity and strategy drift apart. We reconnect them so design supports direction.

Positioning frameworks

Strategic workshops

Unifying what's fragmented

Years of growth create mismatched visuals and mixed messages. We rebuild cohesion across every touchpoint.

Visual systems

Messaging playbooks

Rolling out with impact

A rebrand isn't finished in Figma. We plan launches, updates, and guidelines so the new brand lands.

Rollout planning

Governance tools

Your next chapter deserves more than a new logo.

Let’s chat

Rebranding price
in Chicago

Rebranding isn’t a paint job. The cost depends on how much strategy needs to be reset,
how extensive the identity system is, and the scale of rollout across markets.

Audit & recommendations on visual/brand tone

~ $3,000

New positioning & story development

~ $5,500

Full rebranding (logo, style, messaging, brandbook)

~ $10,500

*Final cost depends on research depth, asset range, and delivery format.

Get your custom estimate

What our clients say

Michelle Vo

Marketing Director

What impressed me most was how Toimi combined design sense with technical detail. Every idea was backed up by reasoning, and they weren’t afraid to challenge us if it meant a stronger outcome.