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Complete brand transformation in Chicago

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Chicago brands evolve with purpose, not panic.
We guide that shift — from confusion to clarity.
Clarity restored
Relevance renewed
Growth unlocked

Challenges we solve

Turning change
into opportunity.

Rebranding gives companies
the chance to refresh identity, reconnect with audiences,
and build a stronger platform
for growth.

Visual identity sending
the wrong signals.

Colors and logos age, leaving
the brand disconnected.

Inconsistent touchpoints across channels.

Websites, packaging, and campaigns no longer align.

Brand built for a different audience.

Current customers expect something different.

Expansion stretching
the brand too thin.

New products and markets outgrow the system.

Who we work with

Startups
Fast pivots leave brands behind. Rebranding builds credibility
and investor trust.
  • Positioning built for growth
  • Scalable identity systems
  • Investor-ready storytelling
Launch with clarity
Small businesses
Expansion makes old branding
feel small. We update visuals
and messaging for wider reach.
  • Refreshed visual language
  • Brand architecture for new lines
  • Clear tone and guides
Expand with confidence
Corporations
Large portfolios drift apart.
We restore consistency and control across markets.
  • Unified brand systems
  • Governance frameworks
  • Long-term management
Stay aligned everywhere
Why didn’t our rebrand change anything?
Because it was only cosmetic.
A new logo and colors can’t fix deeper issues if the strategy stays the same.
You ended up with fresh visuals, but no shift
in positioning, messaging, or brand architecture.
A real rebrand aligns identity, story, and structure —
so the brand doesn’t just look different, it works differently.

What goes into Rebranding?

Resetting perception
A rebrand starts by challenging how the market currently sees you — and reshaping that view.
Brand audits
Audience research
Realigning with business goals
Brands lose power when identity and strategy drift apart. We reconnect them so design supports direction.
Positioning frameworks
Strategic workshops
Unifying what's fragmented
Years of growth create mismatched visuals and mixed messages. We rebuild cohesion across every touchpoint.
Visual systems
Messaging playbooks
Rolling out with impact
A rebrand isn't finished in Figma. We plan launches, updates, and guidelines so the new brand lands.
Rollout planning
Governance tools

Your next chapter deserves more than a new logo.

Let’s chat

Rebranding price
in Chicago

Rebranding isn’t a paint job. The cost depends on how much strategy needs to be reset,
how extensive the identity system is, and the scale of rollout across markets.

Audit & recommendations on visual/brand tone
~ $3,000
New positioning & story development
~ $5,500
Full rebranding (logo, style, messaging, brandbook)
~ $10,500
*Final cost depends on research depth, asset range, and delivery format.
Get your custom estimate

What our clients say

Michelle Vo
Marketing Director
star 5

What impressed me most was how Toimi combined design sense with technical detail. Every idea was backed up by reasoning, and they weren’t afraid to challenge us if it meant a stronger outcome.

Lina Chen
Operations Director
star 5

We had a pretty complex setup request. They broke it down, kept us updated at every step, and delivered earlier than we thought possible.

Rajesh Patel
CEO
star 5

Clear process, fast approvals, no drama. Exactly how a project should run.

Piotr Kowalski
Project Manager
star 5

We’ll definitely continue working together.

More possibilities for your project

We work with a wide range of tasks and formats. Explore additional solutions that may be a good fit for your project.
Formats
Industries
  • Online Stores
  • Real Estate
  • Healthcare and Dentistry
  • Restaurants and Cafes
  • Beauty Salons
  • Education
  • Construction
  • Legal Services
  • Tourism and Hotels
  • Logistics
  • Interior Design
  • Apartment Renovation
  • Auto Services
  • Marketplaces
  • Consulting
  • Photographers

Let's chat

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

When does a Chicago company truly need a rebrand?

When brand perception no longer matches performance, culture, or business direction.

How can you tell it’s time to evolve the brand?

If clients see you as outdated, inconsistent, or too similar to competitors.

Where does the rebranding process begin?

With diagnostics — market analysis, internal interviews, and brand positioning review.

What goes into a rebrand beyond visuals?

Narrative, tone, customer experience, and internal alignment — design is the last step.

Can rebranding happen without changing the logo or name?

Yes. A strong rebrand can update perception while keeping visual continuity.

How do you avoid confusion among existing customers?

We design a phased transition plan and communicate updates across all channels.

How long does a full rebrand usually take?

6–12 weeks on average, depending on complexity and stakeholder involvement.

How do you measure ROI on rebranding?

Through customer sentiment, lead quality, and consistency across brand touchpoints.

What mistakes do companies in Chicago often make?

Rushing visual changes without fixing core messaging or positioning.

How do you maintain consistency after launch?

We build implementation guides and train teams to apply the new system daily.

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