A career page or job offer
isn’t enough to define your reputation. An HR brand connects daily culture with external perception, turning abstract values into a lived experience employees trust
— and candidates aspire to join.
Talent attracted by
perks, not purpose.
When offers look the same, people choose short-term.
Messages that fail
to inspire candidates.
Generic job ads and career pages don’t stand out.
Inconsistent culture
across teams.
Values on paper
don’t match reality.
High turnover
with no lasting loyalty.
Without a strong HR brand, employees leave early.
An HR brand isn’t built with a tagline alone. Costs scale
with the number of employee and market insights gathered, and the level
of deliverables — from culture frameworks to recruitment campaigns.
5
I liked how adaptable the team was. Even when we changed direction halfway, they stayed calm and helped us re-prioritize without losing momentum.
5
The final product matched our vision perfectly. But what stood out most was the openness — everything was discussed upfront, no hidden surprises.
5
They care about details. You can tell everything is double-checked before delivery.
5
Super easy collaboration. Thanks!
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
It’s how your company is seen as an employer — from recruitment messaging to everyday culture.
Chicago’s business landscape values reliability and reputation. A strong HR brand builds both.
We start with internal interviews and audits to understand employee perception and company values.
On average, 4–6 weeks, depending on the size of the team and the depth of internal research.
Yes. We align HR branding with your existing design system while giving it its own voice.
Both. Chicago projects often involve multi-office setups, and we help unify communication across them.
We balance modern design with conservative communication — keeping professionalism front and center.
Yes. We provide tone of voice guides, message frameworks, and rollout examples for HR teams.
We focus on lived culture — using employee insights to shape real, believable narratives.
Higher engagement, better retention, and a consistent employer image across departments and regions.
