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Place branding
& tourism marketing
in Washington, D.C.

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A place is more than streets and signs — it's how it feels. We design cities and spaces that speak through signs, navigation, and form. Real identity, built into real ground.
Visible from afar
Rooted in local context
Navigable by anyone

Challenges we solve

One city.
One story.

We design spatial identity systems that don’t fall apart between neighborhoods, contractors, or city departments — so your town doesn’t look like it’s made by five different people with five different ideas.

Every sign speaks a different language.

Districts and devs improvise — the identity breaks.

People wander.
Locals ignore.

Navigation lacks logic, clarity,
or visibility.

Nice in renders.
Broken in real life.

Weak specs, wrong materials — it falls apart.

No one owns
the system.

Too many teams.
No shared standard.

Who we work with

City administrations
Public space is political. We help municipalities build identity systems that stay consistent.
  • Cohesive code
  • Materials and formats that scale
  • Clear specifications
Systemize your town
Developers
New housing, new parks —
but no shared language. We help developers define local code.
  • Navigation, neighborhood logic
  • Branded installations
  • Easy to implement across sites
Brand your territory
Cultural institutions
Not just wayfinding — storytelling. We turn parks, and public events into a proper spatial experiences.
  • Temporary installations
  • Spatial identity for exhibitions
  • Materials that blend, not clash
Design your presence
Why doesn’t the town feel cohesive?
Because it’s not really a system — it’s a collection
of signs, materials, and design guesses from different teams and years.
You’ve got an entry sign from 2016, a park bench from a private contractor, a kiosk spec buried in some PDF…
and every architect or district does their own thing. Landscape wants wood. The city wants metal. Developers slap on what fits their budget. At some point, no one checks what belongs — they just do what works for now. That’s not identity. That’s drift.
A real territorial code creates clarity — so public space looks connected, not cobbled together. Marketing tweaks it. Product compresses it. Events reinvent it.

What goes into territory branding?

A sign isn’t just a sign
It’s a landmark, a photo spot, a civic symbol. We design each piece to carry weight — culturally and functionally.
Typography
Placement logic
One specification, many builders
From city staff to private developers, everyone should
be able to follow the code without creative guesswork.
Contractor-ready
Fallback rules
Weather, time, vandalism
Materials that survive what public space throws at them — and still look connected.
Durable
Realistic
Wayfinding with logic
From station to square to sign — we map movement,
not just objects.
Path logic
Icon system

If every district looks different — it’s time.

Let’s chat

Cost of place branding
in Washington, D.C.

Code matters. Your pricing depends on what we’re designing, how visible it is,
and how many teams need to use it — not just how pretty it looks.

Territory research & positioning
~ $11,000
Visual identity concept
~ $10,000
Implementation toolkit
~ $5,500
*Final cost depends on research depth, asset range, and delivery format.
Get your custom estimate

Why clients choose Toimi

Alex Rivers
CEO
star 5

Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.

Karina Miller
Manager
star 5

We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.

Mark Holzman
Manager
star 5

We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways to simplify. We took notes.

Maria Reed
CEO
star 5

We plan to continue working
with Toimi!

Let's chat

FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

Is this something we can actually enforce?

Yes. We design with city workflows in mind — specs for tenders, fallback rules for tight budgets, and modular elements that are hard to mess up.

What if a new mayor or admin team takes over?

The code stays. It's not a campaign — it’s a practical, visual system with built-in adaptability. Teams change, the identity doesn’t.

Can this work across old buildings and new ones?

That’s the point. We design identity systems that flex — not fight — context. From prefab kiosks to historic parks, we make it fit without faking it.

We already have some signs and benches. Do we start over?

No need. We assess what’s usable and build on it. Our job is to create order — not trash working assets.

Will this survive local contractors?

Yes. We assume it’ll be built by whoever’s available. Every piece is documented, specced, and tested for worst-case rollout.

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