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Place branding & tourism marketing in Austin

Austin’s identity lives between music, tech, and open spaces. We shape how that feels to move through.

Visible from afar
Visible from afar
Navigable by anyone

Challenges we solve

One city.
One story.

We design spatial identity systems that don’t fall apart between neighborhoods, contractors, or city departments — so your town doesn’t look like it’s made by five different people with five different ideas.

Every sign speaks a different language.

Districts and devs improvise — the identity breaks.

People wander.
Locals ignore.

Navigation lacks logic, clarity,
or visibility.

Nice in renders.
Broken in real life.

Weak specs, wrong materials — it falls apart.

No one owns
the system.

Too many teams.
No shared standard.

Who we work with

City administrations
Public space is political. We help municipalities build identity systems that stay consistent.
  • Cohesive code
  • Materials and formats that scale
  • Clear specifications
Systemize your town
Developers
New housing, new parks —
but no shared language. We help developers define local code.
  • Navigation, neighborhood logic
  • Branded installations
  • Easy to implement across sites
Brand your territory
Cultural institutions
Not just wayfinding — storytelling. We turn parks, and public events into a proper spatial experiences.
  • Temporary installations
  • Spatial identity for exhibitions
  • Materials that blend, not clash
Design your presence
Why doesn’t the town feel cohesive?
Because it’s not really a system — it’s a collection
of signs, materials, and design guesses from different teams and years.
You’ve got an entry sign from 2016, a park bench from a private contractor, a kiosk spec buried in some PDF…
and every architect or district does their own thing. Landscape wants wood. The city wants metal. Developers slap on what fits their budget. At some point, no one checks what belongs — they just do what works for now. That’s not identity. That’s drift.
A real territorial code creates clarity — so public space looks connected, not cobbled together. Marketing tweaks it. Product compresses it. Events reinvent it.

What goes into territory branding?

A sign isn’t just a sign
It’s a landmark, a photo spot, a civic symbol. We design each piece to carry weight — culturally and functionally.
Typography
Placement logic
One specification, many builders
From city staff to private developers, everyone should
be able to follow the code without creative guesswork.
Contractor-ready
Fallback rules
Weather, time, vandalism
Materials that survive what public space throws at them — and still look connected.
Durable
Realistic
Wayfinding with logic
From station to square to sign — we map movement,
not just objects.
Path logic
Icon system

If every district looks different — it’s time.

Let’s chat

Cost of place branding
in Austin

Code matters. Your pricing depends on what we’re designing, how visible it is,
and how many teams need to use it — not just how pretty it looks.

Territory research & positioning
~ $11,000
Visual identity concept
~ $10,000
Implementation toolkit
~ $5,500
*Final cost depends on research depth, asset range, and delivery format.
Get your custom estimate

Why clients choose Toimi

Angela Thompson
CEO
star 5

I liked how adaptable the team was. Even when we changed direction halfway, they stayed calm and helped us re-prioritize without losing momentum.

Ravi Kumar
Business Analyst
star 5

The final product matched our vision perfectly. But what stood out most was the openness — everything was discussed upfront, no hidden surprises.

Yuki Tanaka
Marketing Director
star 5

They care about details. You can tell everything is double-checked before delivery.

Isabella Fernandez
Project Manager
star 5

Super easy collaboration. Thanks!

Real cases. Clear results.

Read case
How we reinvented a major oil company's brand from scratch
How we reinvented a major oil company's brand from scratch
Analytics
Branding
 How we created a modular identity inspired by linguistic structures
How we created a modular identity inspired by linguistic structures
Analytics
Branding
View all cases

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FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

What defines a territorial brand for a city like Austin?

It’s not a logo — it’s a shared system that reflects how people experience the city every day.

How can Austin’s creative energy be translated into design?

Through textures, rhythm, and motion — visuals that feel alive, like the city itself.

How do you balance Austin’s tech growth with its cultural roots?

We build from both — innovation in structure, authenticity in tone. No forced minimalism.

Why does a city need a territorial brand at all?

Because cohesion builds pride. A unified system connects neighborhoods, events, and citizens.

What makes Austin’s visual identity different from other U.S. cities?

It’s human-first — playful, inclusive, and open. No corporate polish, just local honesty.

How do you test what works visually in a diverse city like Austin?

We run real-space pilots — murals, wayfinding, and event signage — then collect public feedback.

Can a territorial brand support both civic and commercial projects?

Yes. A modular system lets public and private initiatives share one visual logic.

Who should be involved in creating Austin’s brand?

Designers, city planners, event organizers, and citizens. Real voices shape a real identity.

How do you make sure the design stays relevant over time?

By grounding it in principles, not trends — flexibility over aesthetics.

What usually breaks a city brand after launch?

Lack of stewardship. Without a clear style guide and training, consistency fades fast.

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