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Visual brand
identity development
in Silver Spring

Inside your product team — one story. In the market — another. We fix the drift. Cohesive, flexible identity systems that keep your brand intact across speed, scale, and silos.

Sharp at scale
Co-owned by every team
Anchored in reality

Challenges we solve

Stay recognizable.
Everywhere.

We design identity systems
that don’t break between platforms, formats, or teams —
so you don’t need to re-explain who you are every time you show up.

Investors can’t tell what
you do.

Your story shifts depending on who’s talking — and it shows.

Teams speak different brand languages.

Product, marketing, and sales each improvise their own version.

Design looks good.
Until you print it.

Without real-world constraints, even the best idea falls apart.

You reintroduce yourself
every time.

New hires, new partners —
no clear system to build on.

Who we work with

Startups
You don't just need a logo.
You need to look fundable —
and memorable.
  • Visual + verbal identity
  • Pitch- and deck-ready
  • Easy to evolve
Build your identity
Small businesses
As teams grow, brands splinter.
We keep yours aligned
and consistent all the challenges.
  • Shared rules + voice
  • Internal + external use
  • Easy to onboard
Align your system
Corporations
Growth adds pressure.
We design identity systems
that scale without breaking.
  • Modular brand assets
  • Format-agnostic
  • Approved + rollout-ready
Standardize your assets
Why doesn’t the brand feel consistent?
Because it’s not really an identity — it’s a pile of assets with no system.
You’ve got an old logo file, a type spec buried in Figma, a color palette in someone’s onboarding doc… and every designer has their own interpretation. Marketing tweaks it. Product compresses it. Events reinvent it. At some point, people stop asking what’s on-brand — they just make their best guess.
That’s not a system. That’s entropy.
A real identity scales with the team — and stays recognizable at every touchpoint.

What goes into identity creation?

Built to last — not just look good
A beautiful logo means nothing if it breaks at rollout.
We design identities that explain, scale, and adapt.
Format-proof
Message-first
Plays nice with your stack
Whether it's internal docs or packaging vendors,
your identity should show up right — without extra tools.
Tool-flexible
Share-ready
Easy to update, hard to break
We don't hand over locked files. Your system stays editable, extendable, and ready for whatever's next.
Figma-ready
No design degree required
Custom to your use case
We build for how your brand actually operates —
not just how it looks in a case study.
Role-specific guidelines
Built on real outputs

Still redesigning things from scratch?

Let’s chat

Visual brand identity cost
in Silver Spring

Scope matters. Your pricing reflects the identity system’s depth, team size,
and how many outputs we’re designing for.

Logo design
~ $4,000
Visual identity elements
~ $3,500
Brand usage guide
~ $2,500
*Final price depends on number of assets, team involvement, and delivery formats.
Get your custom estimate

What our clients say

Alex Rivers
CEO
star 5

Big thanks to the Toimi team! Everything was done thoughtfully, tastefully, and right on schedule. Loved how design and development were handled together — quick approvals, quick launch. Super easy to work with.

Karina Miller
Manager
star 5

We came in with a task tailored to our business — and everything was adapted to fit, no templates. What we appreciated most is that they didn't just think about how to build it, but why. You can feel the care in their approach.

Mark Holzman
Manager
star 5

We ordered a webinar interface design and a couple of fintech-related things from Toimi — everything was on point. What stood out was that they didn't just deliver, but also suggested ways
to simplify. We took notes.

Maria Reed
CEO
star 5

We plan to continue working
with Toimi!

Real cases. Clear results.

Read case
How we reinvented a major oil company's brand from scratch
How we reinvented a major oil company's brand from scratch
Analytics
Branding
 How we created a modular identity inspired by linguistic structures
How we created a modular identity inspired by linguistic structures
Analytics
Branding
View all cases

Let's chat

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FAQ

Didn’t find what you were looking for? Drop us a line at info@toimi.pro.

Is this just a logo?

No. It’s the system that makes the logo make sense — color, type, tone, usage rules, and how it all behaves across decks, websites, packaging, and more.

What if our old brand sort of works?

Great. We don’t throw everything out. We audit what holds up, fix what doesn’t, and make sure it works together instead of clashing.

We already have a style guide. Do we still need this?

If your team ignores it, breaks it, or works around it — yes. We build systems people actually use.

Will this slow down our team?

The opposite. A good identity system removes decision fatigue. No more “which logo version?” or “can we use this color?” Slack threads.

Can you work with our existing designers?

Absolutely. We’re not here to replace your team — we’re here to give them a system that makes their job easier.

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