We step in when a product feels like a downsized desktop app — slow, cluttered, and unfit for gestures. The result: clean, responsive, and built for thumbs.
Users get lost and abandon key actions.
Re-mapped journeys to reduce dead ends.
Tap targets feel off
or too small.
Refined touch zones based
on platform guidelines.
Nothing feels responsive
or intuitive.
Rebuilt interaction feedback
to give immediate visual cues.
Text is too small
or hard to scan.
Adjusted typography scale
and spacing for legibility.
Design effort scales with logic, use cases, and states — not how many screens
you counted in Figma.
5
We didn't want a cookie-cutter solution, and Toimi understood that right away. They came back with ideas tailored exactly to our needs — creative, practical, and easy to scale.
5
Strong technical skills, but also patient in explaining things so everyone could follow. That balance made the whole process smooth.
5
Quick turnaround, clean work, good communication. Would recommend.
5
Working with Toimi felt straightforward and stress-free.
Didn’t find what you were looking for? Drop us a line at info@toimi.pro.
Accessibility is not optional — it's both ethically required and legally risky to ignore in California. We design Santa Monica mobile apps to WCAG 2.1 AA standards: sufficient color contrast, scalable typography, proper touch target sizes, VoiceOver and TalkBack optimization, meaningful content descriptions, keyboard navigation for connected keyboards.
Yes — cross-platform brand coherence is core. We audit your existing brand system, identify which elements translate naturally to mobile versus which need adaptation, build mobile design systems feeling like natural brand extensions.
Yes — we support implementation throughout development. Our designers stay engaged during development to answer questions, review implementations against design intent, iterate on designs that prove impractical. Post-launch, we partner on design iteration based on user feedback, analytics data, business evolution.
Santa Monica's mobile audience has been trained by Snap's product design excellence and LA's creative industry visual sophistication. They notice when app design feels amateur, outdated, or inconsistent with platform conventions. Great mobile design for Santa Monica requires platform-native fluency, information hierarchy respecting small-screen context, interaction patterns feeling natural on touch, visual polish matching LA's creative industry standards. Snap's interface design legacy sets a particularly high local bar.
We follow a structured process: discovery and research, information architecture, wireframing, visual design (high-fidelity with brand application), prototyping (interactive Figma or Protopie prototypes), design system development. Throughout, we test with real users to validate decisions before expensive development begins.
We build unified design systems maintaining brand consistency across platforms while respecting each platform's conventions. Brand elements (colors, typography, illustration style, photography) are shared; interaction patterns, navigation structures, and system integrations follow platform guidelines.
Figma is our primary design tool — universally used in Silicon Beach and LA's creative industry. We deliver component libraries organized as design systems, interactive prototypes for stakeholder review and user testing, developer handoff specs, design tokens directly mapping to implementation. For motion design, we use Lottie for complex animations shipping efficiently to both iOS and Android.
Yes — research scales with project scope. For new Santa Monica products, we conduct user interviews, competitive analysis, usability testing on prototypes. For iterations on existing products, we use behavioral analytics (Amplitude, Mixpanel), session recording, targeted user research. Santa Monica users' time is valuable but the audience is articulate and research-valuable.
