Prometheus in the oil market

Fundamental revisiting of the Oil Resource brand

We are writing a new history of the brand.

Previous branding failed to fully represent the company’s current values and development prospects. Our goal was to reinterpret the brand globally and find a new reflection of its meaning through visual forms — the foundation of our branding work.

Revisit the brand globally;
Create a solid image describing the mission and values of the brand;
Reveal internal philosophy through visual language;
Convey objectives via archetypes and images — a process rooted in developing a strong brand platform.

Brand fire

The company’s striving for innovation and transformation inspired us to introduce the archetype of Prometheus into the brand.

Oil Resource’s fire, like the fire of Prometheus, stands for:

innovation and progress,
sustainability and energy,
striving and results.

Prometheus in the oil market

Fundamental revisiting of the Oil Resource brand

We are writing a new history of the brand.

Revisit the brand globally;
Create a solid image describing the mission and values of the brand;
Reveal internal philosophy through visual language;
Convey objectives via archetypes and images — a process rooted in developing a strong brand platform.

Brand fire

Company's striving for innovations, cutting-edge technologies, and transformation inspired us to introduce the archetype of Prometheus into the brand. Oil Resource’s fire, like the fire of Prometheus, stands for:

innovation and progress,
sustainability and energy,
striving and results.

Across the board Intellectual Effective Innovative Reliable High-quality Open

Rounded smooth
shapes, upward lines

Fire shapes
and torch motifs

Each option explored, tested, and ultimately refined into a unified visual language later consolidated into the project’s brand guidelines.

Округлые плавные
формы, линии,
направленные вверх

Отображение
факела, языков
пламени и лучей
солнца

Cons of the option: an unstable base and composition, the resulting form does not sufficiently reflect the brand and the intended meanings.

The shape of the sun

Sun rays pointing upward

Cons of the option: the obvious form of visualization, the resulting form does not sufficiently reflect the brand and the intended meanings.

The shape of the sun and the star

Sun rays pointing upward

Cons of the option: the sharp shape of the rays does not fit the concept, the resulting form does not sufficiently reflect the brand and the intended meanings.

Understanding the shapes and searching for visualization

Fire

vitality, passion, transformation, renewal
Torch

intelligence, technology, “overcoming darkness”
Sun

growth, prosperity, renewal, power, new beginnings
Straight lines

structure, clarity, discipline

Colors and typography

Yellow

R245 | G221 | B10
Pantone 107 C

Neutral Black

R37 | G37 | B37
Pantone Neutral Black C

Gray

R106 | G106 | B106
Pantone 424C

Light Gray

R242 | G242 | B242
Pantone 663C

Fundamental font

Myriad Pro emphasizes fundamental stability and reliability of the company, while reflecting its striving to constant development and commitment to the highest standards.

The Brand's Essence in Objects

Gold inside

Brand's idea is reflected in the most simple things: behind the strict black design of the envelope, standing for hidden opportunities, there is a bright yellow side, reminiscent of the shining sun. Opening this envelope is like finding the gold, hidden in the dark of the depths.

The Brand's Essence in Objects

Clothing

It’s important for employees that workwear resists dirt, which is why black is used. Yellow workwear helps employees stand out in a crowd, improving visibility and drawing attention in challenging work conditions.

Reflective elements ensure visibility at night, reducing incidents in hazardous areas. The logo represents the employee's connection to the company. The yellow hood, like other brand elements, embodies the “gold inside” philosophy, highlighting the value and inner strength of each employee — as part of a unified marketing kit designed for real-world use.

Top part of the suit

Bottom part of the suit

Helmet

Gloves

Boots

Top part of the suit

Bottom part of the suit

Helmets

Gloves

Boots

The driving force of the brand

Dodge Ram

Mercedes-Benz G

Deliverables

We developed a brand that not only symbolizes power and stability, but fundamentally reflects the company's philosophy. Each detail and element of design is elaborated to convey the energy that inspired us all the way.

Oil Resource Brandbook

Project developed by:

Muse

Прометей

Art director

Артемид

Manager

Анастейша

Designers

Ирэн
Анастейша
Пелагея

Content managers

Элен

Layout designers

Теодор
Русланид

View more cases

Prometheus in the oil market

We are writing a new history of the brand.

Brand fire

Prometheus in the oil market

We are writing a new history of the brand.

Brand fire

Each option explored, tested, and ultimately refined into a unified visual language later consolidated into the project’s brand guidelines.

Cons of the option: an unstable base and composition, the resulting form does not sufficiently reflect the brand and the intended meanings.

Cons of the option: the obvious form of visualization, the resulting form does not sufficiently reflect the brand and the intended meanings.

Cons of the option: the sharp shape of the rays does not fit the concept, the resulting form does not sufficiently reflect the brand and the intended meanings.

Understanding the shapes and searching for visualization

Fire

Torch

Sun

Straight lines