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Developing a brand image and visual identity for Kirillitsa, an investment company.
Our challenge was to create the branding for a young investment company and express its values through a clear visual system. This included shaping the verbal direction and early positioning — an approach aligned with our naming and narrative development practices.
We needed to:
Kirillitsa is a young company with its image based on combining our homeland’s centuries-old wisdom and present-day aspiration for innovation and development for both society and the nation itself.
Main missions of Kirillitsa are:
We explored visual language through extensive concept development:
The Mont Font feels modern and emphasizes the company's resilience and reliability, while the rounded, soft shapes of the letters convey its wisdom, magnitude, and openness
Pattern is a distinctive element of the Kirillitsa corporate identity. Its modular system became the core of the visual identity, enabling flexible configurations and symbolic forms.
Not only does the brand’s alphabet consist of modules — the same system also forms patterns, abstract compositions, and symbolic shapes, allowing the identity to scale and adapt across different contexts.
Various shapes symbolize:
Modules are used to build letters, figures, and visual structures, a logic later consolidated into a complete brandbook covering usage rules, patterns, and scalable design principles.
