Social media website integration: setup and API

Artem Dovgopol

Social media is not just a communication channel but a powerful business tool. Those who ignore it lose customers, reach, and profit😉

Key takeaways👌

Social media for businesses

These days people rarely believe nice landing pages and multilayered marketing campaigns – going straight to social media platforms for a very real and grounded look into the brand instead. Just having a few channels on the side is good, sure, but having social media platforms directly integrated into your business is highly beneficial. Why? Let’s take a look:

• Simple and direct communication. Still using e-mail and wondering, why your business can’t make a profit? With well-thought integration, you’ll be receiving notifications straight in your CMS system or messenger. You’ll be always in touch, minimizing the risk of clients leaving for another option on the market.
• Automatization. When social media platforms are integrated directly into CMS, such mundane tasks as order tracking and client sorting become trivial and completely automatic. A great way to save some effort and time and do something actually important. 
• Customer loyalty. When customers know that they can reach you at any given moment, thoughts of switching to another product will cross their minds much less frequently. Trust is one of the main profit generators!
• Transparent analytics. How are your marketing campaigns doing? Which ads gather more likes and attention? Integrated social media platforms will make all these convoluted numbers visible, allowing you to improve conversion much more efficiently.

So yeah, integration with social media is not just some trend that’ll die in a couple of years, but a vital part of today’s marketing. With all the systems adjusted to perfection, your team will see almost an instant increase in new clients. Happy, satisfied clients that will keep coming back. That’s exactly what we need, right?

To ensure that social media channels work smoothly within your product ecosystem, many companies complement integration with a structured UX/UI audit. This helps identify interaction bottlenecks, improve user flow across platforms, and create a consistent experience between the website and social media touchpoints.

How to set up social media?

So, let’s get to the hard part – setting everything up. If you really want social media to help your business, then keep in mind the following tips:

• Focus on something particular. Managing a couple of key platforms efficiently will take most of your resources. Don’t spread out too much – check in which social media platforms your potential client like to hang out and focus on them.
• Get CRM involved. Sure, a couple of overworked SMM managers might do wonders for your business, but automating the entire thing and putting it in a nice CRM wrapper is a better alternative if we’re talking long-term goals. Taskee, for example, is a great pick for making sales more organized. 
• Teach a few chatbots. That’s why AI was designed for – making tedious processes automated (not replacing painters and music composers, mind you). Chatbots will make contact gathering and order placement trivial, saving you quite some time.
• Use analytics. UTM, Pixel Facebook, Google Analytics – all these instruments will help you market your product more efficiently.
• Integrate payment system. So imagine you’re not only able to place an order in a couple of clicks, but pay for it in a matter of seconds as well! That leaves a mark. Spending money is psychologically daunting in today’s economy – the least you can do is make it comfortable and fast.

For scalable, automated communication, businesses often rely on well-structured API development. Strong API logic allows chatbots, CRM systems, and social platforms to exchange data seamlessly, reducing manual workload and ensuring the entire workflow operates as a unified system.

Spotify, for example, doing some real magic with their social media integration systems. Users on Instagram, Twitter, and Facebook always stay in the loop regarding what their favorite artists are doing and/or releasing by receiving fresh updates from the company’s chatbots. The entire traffic flows through analytics instruments, helping Spotify marketers understand what’s working and what’s not. And even the subscription can be paid for straight from the social media page. So, yes, everything listed above, basically. 

The question isn’t whether to use social media for your business, but how to turn it into a well-oiled machine. Companies that harness automation gain a clear edge over the competition

Common mistakes in social media integration

Can’t make an omelet without breaking a couple of eggs. Let’s make sure that it’ll be only a couple and not a dozen. Watch out for the following when integrating social media into your business:

• No strategy or plan. Of course, without doing some handwork – even the smoothest integration will result in nothing but financial losses. Think about what you want to achieve by integrating social media into your product, what you’ll do with all the new data, and what results are you expecting.
• Disregard for analytics. Gotta understand what to do with all that raw data just to know what to adjust and fix. Without analytics, you won’t even realize that your marketing doesn’t actually work, for example. 
• Overingineering. Chasin innovation and multiple features can be good, but companies often overdo it. Automatization is here to simplify your workflow, not turn it into a convoluted mess. Check in with your team and plan on what tools exactly are needed for your business. 

Zappos did everything listed above at some point and quickly regretted it. Social media integration was there, sure, but the sheer amount of features present in their system scared most of the customers, driving profits down. They did, however, manage to put it on the right track later, but a lack of pre-launch research was apparent. 

Many of these issues stem from unclear communication and inconsistent brand presentation. A professionally designed marketing kit helps align messaging across social media, improve recognizability, and create a cohesive visual identity that supports your marketing strategy.

And a bit more about chatbots…

Want to squeeze the absolute maximum out of social media? Check out our article Chatbots for business: Benefits, examples, and implementation

How to improve social media integration?

So you’ve managed to do the entire “integrating” thing? Well done! Now let’s optimize the hell out of it for maximum results:

• Onboard your co-workers. Your team absolutely must know how to work with the new software if you want real results. Arrange some Zoom calls and introduce your team members to the new feature.
• Try and play all sides. Social media, e-mail, messengers – all marketing channels must exist is symbiotic relationships for them all to bring profit. 
• Don’t be afraid to experiment. AI pins, VR glasses (not the best examples, but anyway) – there are new things on the technology market every day. Always check for potential improvements you can make to your systems to always stay ahead of the competitors!

Conclusion

Social media integration is not just a convenience, but a necessity for businesses. It streamlines sales, boosts customer loyalty, and helps you work more efficiently. If you haven't implemented this tool yet, now is the time. And platforms like Taskee can help you manage your business through social media without unnecessary complications.

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