Want more sales from your website traffic? Let's talk about conversion - what works, what doesn't, and how to make real improvements without the marketing fluff.
Key takeaways👌
Smart conversion work can boost profits 40% without extra traffic
Better user experience typically lifts sales 25-30% in the first months
Well-crafted CTAs and sales elements double your leads
Introduction
What's the difference between a great salesperson and a successful website? They both know how to turn browsers into buyers. In stores, we call it sales skills. Online, it's conversion. While you can't smile at website visitors, you've got other tools at your disposal.
What is website conversion?
Remember your last Target run? Went in for bread, came out with a cart full of stuff. That's conversion - when someone does what you want them to do. Online, it might be a purchase, signup, or phone call. Read more about technical aspects in What is website technical support?
How to measure conversion?
To measure your conversion accurately, it is paramount to set up your analytics properly. Interested to know how? Read more about this in Cross-channel analytics: What it is and how to implement it for your business.
The formula to calculate your conversion:
Conversion (%) = (Number of target actions / Total number of visitors) × 100
Example of calculation:
- Monthly visitors: 1000
- Completed purchases: 30
- Conversion: (30 / 1000) × 100 = 3%
Interesting fact 👀
Research shows that 47% of users expect page loading within 2 seconds, while 40% leave the site if it is loading for more than 3 seconds. Speed optimization can increase conversion rate by up to 7% for each second saved in loading time.
What factors affect conversion?
Conversion depends on an array of factors. Learn about the modern trends in SEO trends 2025: How to adapt and stay ahead of competitors.
Key factors of successful conversion:
Tech aspects
- User experience
- Marketing elements
- Website security
- Operational stability
User experience
- Easy navigation
- Clear structure
- Quality content
- Ease of use
Marketing elements
- Attractive offers
- Social proof
- Promotions and special offers
- Proper CTAs
When I start a new project, I close Google Analytics and talk to actual customers. No graph tells a better story than a real conversation.
— Brian Eisenberg, Conversion Sciences founder
How to improve conversion?
If you want to boost the conversion, you should employ a comprehensive approach.
Here’s our step-by-step optimization plan:
Analysis
Start with a thorough audit of your current conversion rates and user behavior patterns. See where visitors drop off and why. Set clear, measurable goals based on these insights.
Optimization
Make your site more user-friendly, create compelling content that speaks to your audience, and add clear calls-to-action. Run A/B tests to see what works best for your specific audience.
Monitoring
Keep track of your key metrics and analyze the results regularly. Be ready to adjust your strategy based on the data. Remember, optimization is an ongoing process, not a one-time fix.
Success stories
Practical cases of improving conversion:
Case 1: Electronics E-commerce
- Problem: low cart conversion
- Solution: simplify checkout process
- Result: 15% conversion increase
Case 2: Educational Platform
- Problem: too few registrations for trial lessons
- Solution: Design a new landing page
- Result: 25% increase in conversion
Want to dig deeper into site performance? Check out our How to improve JavaScript performance: Tips and best practices guide
Recommended reading 🤓
Conclusion
Conversion is a main indicator of how effective your online presence is. Improving conversion requires a comprehensive approach, including tech improvements, user experience optimization, and continuous testing. Never forget that even small improvements can lead to visible profit growth. Regular analysis, testing, and optimization will help you create a site not only to attract visitors, but to effectively convert them into your customers.
Artyom Dovgopol
Conversion isn’t just numbers, it’s about how well you understand your customers and meet their needs 😉