You might want to learn about SEO if your website never appeared on the first pages of search engines. Today, we explain what SEO is, how to set it up correctly, and how it can help improve your visibility.
Key takeaways 👌
SEO is an ongoing process that requires consistent effort
Tech optimization and high-quality content are both central to your success
Anybody can achieve results by following a step-by-step guide
Introduction
SEO is not just about technology, but also about content and structure, it allows improving your site's visibility. Search engine optimization helps both search engine bots and users to find your website. It might sound a bit intimidating at first, but you can easily start optimizing now, following a few simple steps from this article.
Analyze keywords
First thing first, you need to identify which keywords attract your target audience. For this, you can use Google Keyword Planner or Ubersuggest, just to name a few tools.
Choose keywords with high search volume, but low competition.
Include these words in your website's text, but don't forget to keep it readable and helpful for your users.
However, first you might want to check out our guide How to Create an Effective SEO Website Structure: A Step-by-Step Guide to understand how your site's architecture affects keyword performance.
SEO is not just about technology, it's about delivering value to users.
— Lee Odden, digital marketing and SEO expert
Optimize your on-page
On-page SEO implies optimizing every page of your website. Write a unique title and description tags for each page. Use H1, H2, and subheadings to structure your text.
Make sure your website loads quickly, since speed is a paramount ranking factor for search engines. These simple steps will make your website more user-friendly and it will be easier for search engines to see it.
A big part of this work comes down to consistent seo optimization — ensuring that every block of content, tag, and internal element is aligned with how search engines evaluate page quality.
Boost your off-page
Off-page optimization focuses on building backlinks to increase your website's weight.
Get backlinks from recognized websites in your niche, create valuable content so that others refer to it.
For sustainable growth, you’ll eventually need structured link and authority building — high-quality mentions that strengthen domain trust and help your site compete in tougher search results.
Planning to outsource your SEO? Have a look at our article How to choose a web development agency helps you find partners who would understand both technical and off-page SEO requirements.
Remember about technical SEO
Technical SEO helps your website be easily detected by search engines. Set up a sitemap and robots.txt file. Make sure your website is mobile-friendly. Check that your website has an SSL certificate to protect user data.
Technical SEO checklists can help you cover all the essential steps. If you want to ensure your site has no hidden issues, a full technical SEO audit of your website helps detect broken links, crawling gaps, indexing problems, and structural weaknesses before they impact ranking.
Want to be trendy? Our guide SEO Trends 2026: How to adapt and stay ahead of competitors explores upcoming changes in search algorithms and how to get ready for them
Interesting fact 👀
Did you know that video and images can significantly improve your SEO performance? For instance, YouTube is the second most popular search engine in the world. If you haven't added video content to your website yet, you better get started!
Measure effectiveness
After setting up SEO, remember about tracking the results. Use analytics tools like Google Analytics to monitor website traffic. See which pages drive most traffic and which ones need improvement. Still struggle with tracking multiple marketing channels? See our article Cross-channel analytics: What it is and how to implement it for your business, it tells how to combine SEO metrics with other marketing data for better insights.
Setting up SEO might seem too much, but it becomes easier when you break it into smaller chunks. Experts recommend regularly checking your website to ensure compliance with new search engine algorithms and focusing on the needs of your users
Recommended reading 🤓
"The Art of SEO", Eric Enge, Stephan Spencer, Jessie Stricchiola
Comprehensive guide to master advanced SEO techniques and strategies.
On Amazon
"SEO 2023", Adam Clarke
A step-by-step guide for beginners and professionals to improve website rankings across search engines.
On AmazonRecommended to explore:
An authoritative source for news and analysis in the field of search engine optimization and marketing.
A resource from Moz offering up-to-date articles and guides on SEO, link building, and digital marketing.
The blog of Brian Dean, a renowned SEO expert, featuring detailed case studies and promotion strategies.
Conclusion
Now that you know how to ensure SEO, you can take action. Remember that SEO is a time- and effort-consuming process. Improving technical aspects of your site and content not only will boost the site’s ranking in search engines, but make it more relevant for your users.
Artyom Dovgopol
SEO is not just about technology, but also about content and structure, it allows improving your site's visibility 😉