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Brand & marketing

Chatbots for business: automation and cost savings

6 min
Brand & marketing

Want to cut support costs and handle customer queries 24/7? Let's look at how chatbots can help your business - no fluff, just real solutions and numbers.

Artyom Dovgopol
Artyom Dovgopol

Remember needing a manager for every little question? Chatbots handle the routine so your team can focus on what matters 😉

Key takeaways👌

Task automation can handle 80% of standard inquiries without human help

Cost efficiency shows one bot replacing 3-4 support managers

Sales impact properly configured bots boost conversion by 15-20%

Introduction

Today, virtually a half of all websites use chatbots. Some companies save millions with them, while others get disappointed and go back to manual processes. Why is the difference so dramatic? It all comes down to the right implementation approach. A bot does not replace a human; it’s a tool for automating simple tasks. Let’s see how to use it and benefit from it.

Think about chatbot

A chatbot won’t replace a human, but it can perfectly help with monotonous tasks. It’s basically like an excavator when constructing a building: workers are still needed, but now they can work more efficiently

How modern chatbots work

Remember the old-school auto-responses with their ‘press one to speak to an operator’? Today’s bots are nothing like it! They are more of little assistants that not only answer questions, but also help businesses earn money.

Take customer support. A client writes about a payment issue, and the bot doesn’t just mindlessly forward the message to a manager, it first checks the payment status in the system, clarifies details, and can often resolve the issue on its own. If the question is more complicated, the bot hands it over to a specialist, providing all the information necessary.

Chatbots are more than a mere trend; they are necessary for modern businesses. Those who don’t automate now, will be out of competition in a couple of years.

Sam Altman, CEO of OpenAI

Who are we-chatbots meme

In online stores, bots can act like sales assistants with years of experience. If you’re browsing jackets, they’ll ask your size, suggest suitable models, and inform you on their promos. And the best part is they don’t need to sleep, eat, or take breaks—they literally work 24/7.

Interesting fact 👀

In 2023, Tinkoff Bank addressed 70% of all customer inquiries through bots. This allowed reducing their support staff by 30%, while never compromising service quality.

Types and costs

Today we have two types of chatbots:

Rule-Based Bots:

  • operate on predefined scripts
  • understand keywords
  • handle standard tasks in a decent way
  • cost starting from 5,000 rubles per month

AI Bots:

  • understand natural language
  • learn with each conversation
  • adapt to each user
  • cost from 30,000 rubles per month
 Artificial Intelligence in development
And a bit more about chatbots...

Want to learn more about how chatbots work under the hood? Check Artificial Intelligence in development, where we dwell on how AI makes chatbots smarter and more effective

Applications

Do you know how much time managers spend on the questions being repeated all over? According to McKinsey, it’s more than half of their workday. Here’s where bots can really shine:

Task
Efficiency
Payback Period
Customer Support
Resolve 80% of simple inquiries
1-2 months
Sales
Increase conversion by 15-20%
2-3 months
Onboarding
Speed up adaptation by 40%
3-4 months
Recommended to explore:
ManyChat

Create bots for social media without coding.

Tidio

Make chatbots for websites with the help of ready-made templates.

Chatfuel

Make your bots specifically for Facebook and Telegram.

Intercom

Enjoy a professional platform for customer communication, including chatbots.

Conclusion

Chatbots are not the future anymore; they are the present of customer service. They enable businesses to save resources and improve service quality. The key to having a successful bot is to clearly define its tasks and avoid attempts to replace interactions with humans where they are necessary.

Start small: by automating simple tasks, then analyze the results and gradually expand the functionality. Remember: a good bot should solve customer problems, it shouldn’t make more of them.

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