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Website ecosystem
of the IT company

IT company OptimalGroup develops complex Internet solutions and provides outsourcing services for high-class IT specialists

optimalgroup.ru

Scope of works

We have conducted an in-depth analysis of the company's business processes, developed CJM and designed the interface of the website pages, on the basis of which we have prepared the design, performed Front-end development.

Storytelling is available on every page of the website

What we have
done

We studied the business processes of the partner IT company OptimalGroup and built a client map in order to improve user experience. We developed a corporate identity, paying special attention to emotional branding. We prepared a prototype with the most developed usability. We created a harmonious design aimed at the complete immersion of the website users.

Development of a corporate identity

OptimalGroup is a company with a reputation as a responsible developer of digital systems, headed by a person with strong charisma and a great sense of humor - the founder and the Chief Technology Officer Aleksandr Nefedov.

The bright image and charisma of the founder of the company provided the basis for the corporate identity formation. Positive emotions served as the key to brand development. Our goal was to give the company a face, to spiritualize "Optimal". The abbreviation “OG” steered our ideas in the right direction.

Swipe

The customer has a route

With the help of the Customer Journey Map, we identified all the intersections of communication channels and sales of Internet solutions using the company's website, as well as found potential user leakage points and eliminated possible problems in interface design.

The effectiveness of the site is laid in the prototype

The OptimalGroup website is aimed at maximum convergence with its users. Each page is a part of a whole story, through which we guide the website visitors. And it is the prototype that determines how much the user will be involved in interacting with the site. A detailed analysis of the target audience and the correct choice of the location of elements on the page help with this.

37

10

23

40

81

63

33

12

18

77

57

pages in prototype

37

10

23

40

81

63

33

12

18

77

16

Unique service pages

As part of this project, an unprecedentedly voluminous prototype was developed. Absolutely every page of the website has been worked out without exceptions.

There are no typical service pages on the website, each type of activity is described in its own unique format.

2:40

12:40

Learn about the life of
the company at different times of the day

Each employee of
OptimalGroup is unique, and we have revealed all the versatility of the team members in the interface..